Elaine Fogel

Developing a Marketing Strategy for Nonprofit Organizations

What are current nonprofit marketing practices? How do organizations use their volunteers? In which areas do marketing efforts need improvement?

These are the questions that were part of a study entitled, “Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study”  published in The Journal of Nonprofit & Public Sector Marketing.  The article is available for free by clicking on the link above.

I don’t think you’ll be surprised by the results, but it’s a good resource for your board members to read.

So, does your nonprofit organization have a marketing strategy? Do its leaders support it?

4 Responses to Developing a Marketing Strategy for Nonprofit Organizations

ENTER TO WIN!
Goodreads book giveaway
AVAILABLE WORLDWIDE!
Beyond Your Logo book cover
REQUEST A CALL WITH ME!
I CONTRIBUTE TO:
SmallBizClub
Business2Community Badge
Kingged-com-Logo
MarketingProfs-Logo
CONTACT MY COMPANY:
small business printing ad
VENDORS I USE:
MY MARKETING BOOKSTORE
Visit my marketing bookstore
BLOG POSTS
CATEGORIES