What are current nonprofit marketing practices? How do organizations use their volunteers? In which areas do marketing efforts need improvement?

These are the questions that were part of a study entitled, “Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study”  published in The Journal of Nonprofit & Public Sector Marketing.  The article is available for free by clicking on the link above.

I don’t think you’ll be surprised by the results, but it’s a good resource for your board members to read.

So, does your nonprofit organization have a marketing strategy? Do its leaders support it?

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