Developing a Marketing Strategy for Nonprofit Organizations
These are the questions that were part of a study entitled, “Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study” published in The Journal of Nonprofit & Public Sector Marketing. The article is available for free by clicking on the link above.
I don’t think you’ll be surprised by the results, but it’s a good resource for your board members to read.
So, does your nonprofit organization have a marketing strategy? Do its leaders support it?