Elaine Fogel

The Day We Are All Social Media Specialists

The first RSS feed I read yesterday morning was from Marc Meyer, a digital and social media strategist at Ernst and Young. His post is dead on: “Eventually we’ll all be good at social media and then what?”

The day we are all social media specialists is not that far off. So, really. Then what?

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media is, and how we are supposed to use it.

So instead of just a few of us knowing what’s going on along with the requisite snake oil guys, they’ll be a whole slew of us running around who actually might know what they’re doing. It’s inevitable. For some of you snake oil dudes – the clock is ticking.

I have seen so many marketers and non-marketers alike jump on the social media bandwagon big time. The good news is that they are participating in it, learning from it, and becoming “specialists” at it. But, I have yet to hear that a majority of them have a sound social media strategy.

And, to make matters worse, I don’t see the majority with a bona fide marketing plan that would help them strategize their social media activity. So, there are a lot of tactics going on without an understanding of the objectives. Where do you even begin to measure if you don’t know where you’re going? 🙁

Meyer also addresses the concept of ‘specialist’ versus ‘generalist.’

Face it, we all to a certain degree become generalists. Is that a bad thing? Not necessarily. It means that surface level discussions now have the potential to take deeper dives because we all have a general understanding… Right now, we’re still stuck in a semi-education mode with social.

A social media specialist may or may not have a solid background in marketing overall. So, the day that we are all social media specialists is the day the current ‘specialists’ become another commodity.

What say you? How far off is that day? Do you consider yourself a social media specialist?

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