Is it so hard???
I have many examples but I'll refrain from venting too much, so here are just a couple:
For the holidays, we mailed out gifts to our clients, colleagues, and some prospects we know personally. Because we distribute promotional products as part of our marketing services, we chose a lovely leather business card holder with our logo embossed on it. We sent black ones to men and either red or bright orange ones to women. Very classy-looking.
Out of the 25 or so we mailed, we received a thank you from only three! Now, I don't expect a thank you note from recipients. After all, it is a branded item, but it is a GIFT nevertheless. The three individuals e-mailed a quick thanks, which is fine with me. At least this way, I know they received it.
At a speaking engagement earlier this month, I wanted to show appreciation to a few participants for their interactive contributions to the presentation. Of the 5-6 I mentioned, only two gave me their business cards. I went online to Starbucks and e-mailed each of them a $5 Starbucks gift card with a note of thanks and to have a coffee on me. NO REPLY! Nada.
Is it me? Or, have a lot of people forgotten basic courtesy? Is it generational?
In business, saying thank you is part of one's personal brand.
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