Elaine Fogel

Chances are your charitable organization has been trying to increase online giving for sometime now. If it relies on an external supplier to process donations, the page could be generic or branded to match the organization’s brand look and feel.

Other options include using an online portal site where donors can select your charity among many others, or social giving sites such as Causes.com, Crowdrise, or SixDegrees.org.

The 2012 Q3 online giving results from Network for Good are in and prove that one of these options is the number one choice. Get these facts:

  • Giving through charity Web sites comprises 60-70% of all donations.
  • Giving via social networks comprises 15-20%. (This has potential for growth.)
  • Giving via portals comprises 10% of all donations (except in December of during large-scale natural disasters).
  • The average Network for Good customer with a branded donation page raised six times more money than the average customer with a generic page.

The bottom line?

Online giving is more successful using branded giving pages. In 2012 third quarter, it is the number one way charities can raise money online!

If your charitable organization is generating revenue using online giving, which method has been most successful?

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