Elaine Fogel

Mobile networkingMaybe we all need to get a life. Get outside and breathe fresh air. Instead, Americans between 18 and 64, who use social networks, say they spend an average of 3.2 hours per day doing so, according to new research released by Ipsos Open Thinking Exchange (OTX). Yikes!

Whether on computers, tablets, or mobile phones, we are connecting a lot! And, here are some other important demographic findings:

  • Social networkers with low household income spend more time than those with high household income (3.7 hours vs. 3.1 hours)
  • Those with low education levels spend more time than those with high education levels (3.5 vs. 3)
  • Business owners spend almost 50% more time than those who donโ€™t a business (4.4 vs. 3)
  • Senior executives and decision-makers spend 40% more time than those not in that position (4.2 vs. 3)
  • Unemployed social networkers spend 3.5 hours a day on social media, versus 3 hours for the employed.

So, what does this tell us? Social networking is excellent for business and work-related networking.

The study also tells us that Americans are not number one. Indonesians and Saudi Arabians spend the most time, at an average of 5.1 hours daily, followed by the Turkish (4.9 hours), Argentinians (4.7 hours), and Russians (4.6 hours).

But, maybe that’s a good thing. Some people have to actually work, right? ๐Ÿ™‚

Ipsos-US-Average-SocNet-Time-Spend-Per-Day-Jan2013

Source: MarketingCharts

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