Guess what? Newspapers remain just as popular as social networks. Yes, you read that right.
KPMG International found that in the past month, 58% of U.S. respondents read a print newspaper, while 57% visited a social networking or blogging site. It’s even more widespread in the U.K., Australia, and Canada.
- 70% of Brits read a print newspaper in the past month.
- 69% of Australians
- 64% of Canadians
Let’s compare this with the percentages of people who read their news online.
- 52% of Australians read their news online in the past month.
- 50% of Brits
- 48% of Canadians
- 42% of Americans
So, if your business or nonprofit used to include newspaper advertising as part of its marketing mix, and now it doesn’t, maybe it’s tossed the baby out with the bath water?
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