Elaine Fogel

Charitable Online Giving Success Depends on Relationship Building

Just as in traditional fundraising, building relationships is crucial to a nonprofit’s success at online fundraising. So says The Online Giving Study from Network for Good.

People who give online are no different from other donors in that they expect a relationship – not simply a transaction—with the organization they support… The level of connection to an organization that a donor experiences online is directly tied to their likelihood of giving more—and more often. Even small upgrades to the donor experience make a measurable difference in online giving.”

The study underscores how important the brand experience is to fundraising success. Everyone internally must own the responsibility of customer relationship management.

If the online giving experience has a significant impact on donor loyalty, retention, and gift levels, what is your nonprofit doing to enhance these online relationships?

Check out the infographic for the details. Click the image below for a larger view.

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FYI… I can help your org enhance its online donor experience. Give me a buzz.

digitalgivingindex_2012_v2

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