5 responses

  1. Zack Rosenberg
    April 8, 2013

    These are important first steps and necessary ones at that. There are many amazing companies out there who have intertwined making money and mission. If consumers are starting to come on board, that is good news for us all. It is they who will create the change we hope to see.

    • Elaine Fogel
      April 8, 2013

      Thanks, Zack! And I see that you are at the forefront of making that happen with http://www.dogoodbuy.us/. Go get ‘em!

      • Zack Rosenberg
        April 12, 2013

        Thanks, Elaine! We are indeed working hard every day to provide a destination for socially conscious consumers.

  2. G Philip
    March 7, 2013

    This research is pretty silly. Better research considers actual behaviour of consumers. There are plenty of consumption choices that take into account ethical or social issues, but they form part of a broader mix. Defining socially conscious consumers by what they say rather than exploring consumers ethical or social choices based on what they do – and without considering the social context of their purchasing behaviour – is downright silly. Google ‘the myth of the ethical consumer’

    • Elaine Fogel
      March 7, 2013

      Good point, Gordon! However, it does give us a glimpse into the mindset of different demographics. I wouldn’t use this research if I had to put money on the table, but it certainly demonstrates that consumers worldwide, are eager to do “the right thing.”

      Thanks for weighing in!

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