Small-Medium Businesses Love TV Advertising – Surprised?

I’ll bet you thought that TV would be the most expensive and least used advertising channel for small and medium businesses (SMB). I’ll bet you thought that digital marketing would be their first choice for marketing.

A new study from Vocus shows us that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness! Go figure.

Then I started thinking. How many local spots can I remember? Lots! Unfortunately, I remember them because the production and script quality are not as sophisticated as national ads. But, the fact is… I do remember them.

Here’s how TV advertising compared with other marketing channels:

TV ads were rated as more effective than:

• Radio (43%)
• Outdoor (43%)
• Online display (42%)
• Print (31%) ads
• Search (SEO – 42%)
• Social (40%)
• Email (39%)

Looks like SMBs are onto something. Studies show that people consistently rank TV ads as having the most influence on their purchasing decisions.

Do you remember local advertiser TV spots? Does your SMB use TV advertising? Please share your experiences!