1. I strongly encourage my business clients to seek out real feedback from real customers.

    There is no better source for defining your brand than customer verbatim comments and satisfaction feedback.

    If you are not doing what your customers want you to do, someone else is.

    Let your customer feedback help you define your brand.

    • You are absolutely right, Donna! And when it comes to rebranding an existing identity, whether it’s a logo, name, or look, asking customers for feedback is always valuable.

      Thanks for weighing in!

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