Elaine Fogel

What’s your most important social media marketing objective? That’s the question Ascend2 asked 687 business leaders, marketing executives and practitioners from around the world in a recent study. And, yes, the number one answer is to improve customer engagement.

What companies have found most effective in helping them best engage customers has been content creation. So, content marketing is NOT a passing marketing fad. It is definitely queen. (I’m a feminist.)

According to Marissa Peacock in a CMS Wire article, “there’s no denying that creating good content helps advance marketing strategies.”

Peacock also points out that more companies are finally understanding that it’s not just about creating any old content; it’s acknowledging that in order to reach more customers, companies must increase their efforts to provide timely and relevant content.

Here are the results of this study question by company size:











What’s YOUR most important social media marketing objective? How are YOU using content marketing?

Share this post! facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail
Connect with Elaine! twittergoogle_pluspinterestyoutubetwittergoogle_pluspinterestyoutube

Liked this post? Follow this blog to get more. Follow

Check Out My New Book!
Subscribe to My Blog by Feed

Use your favorite feed. Follow

Subscribe to My Blog Via Email

My FREE Marketing Newsletter!
Contributor to:
My Company
Solutions Marketing & Consulting
Excellent Marketing/Biz Books
Duct Tape Marketing
To Sell is Human
The Power of Failure
Chief Customer Officer
Amaze Every Customer
Breakthrough NP Branding
Secrets of Ad Agency Owners
Archived Posts