Elaine Fogel
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What’s your most important social media marketing objective? That’s the question Ascend2 asked 687 business leaders, marketing executives and practitioners from around the world in a recent study. And, yes, the number one answer is to improve customer engagement.

What companies have found most effective in helping them best engage customers has been content creation. So, content marketing is NOT a passing marketing fad. It is definitely queen. (I’m a feminist.)

According to Marissa Peacock in a CMS Wire article, “there’s no denying that creating good content helps advance marketing strategies.”

Peacock also points out that more companies are finally understanding that it’s not just about creating any old content; it’s acknowledging that in order to reach more customers, companies must increase their efforts to provide timely and relevant content.

Here are the results of this study question by company size:











What’s YOUR most important social media marketing objective? How are YOU using content marketing?

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