Elaine Fogel

Online Fundraising Growing Says New Study

The latest results from Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits demonstrate that online fundraising continues to grow. From 2011 to 2012, overall revenue grew by 11.6%!

As expected, first-time donations grew the least, by only 3%, with sustainer donations growing by a whopping 27%!

As far as which category generated the most online donations, that falls to team events, such as fundraising runs and walks, with an average of more than $1.9 million.

Second place went to Canadian organizations (yay!) at an average of more than $1.4 million, followed by Christian ministries which beat out disasters and international relief at an average of over $800K.

Take a look below and share any comments or reactions to this data or the full study!

Online Fundraising 2013

Nonprofit_Online_Marketing_Benchmark_Study 2013 pg 14

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