Elaine Fogel

There are increasing statistics that show your employees can make or break your small business or nonprofit organization. The latest study from Dale Carnegie and MSW digs further into what creates engaged employees, and what key attributes are present within these engaged employees.

To me, the most important take-away is this one fact:

Companies with engaged employees outperform those that don’t by up to 202%!!!

You’d think that most organizations would focus on their employees in order to do better, right? Then, how come 71% of employees are NOT fully engaged at work and $11 billion is lost annually due to employee turnover???

So, what are the characteristics of an engaged employee?

  • Enthusiasm
  • Inspired
  • Empowered
  • Confident

And, how can your small business or nonprofit accomplish this? Well, internal marketing can play a large role. Your employees are your first market and can be your org’s best brand ambassadors.

The study’s authors provide five tips you can see below in this excellent infographic.

Take a look and then share some best practices that demonstrate how your organization engages its employees.

Dale Carnegie Infographic

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4 Responses to Want Your Organization to Perform Better? Engage Your Employees!

  • FAST FORWARD: Time is Precious There is a classic song by the 80s band Loverboy that can be applicable to some of your employees: everybody’s “Working for the Weekend.” Even highly engaged employees still enjoy time off to spend with friends and family. One surefire way of making your employees feel your appreciation is by giving them paid time off . If you can, surprise your team with a half day on Friday to fast forward their weekends. Or if you can’t afford to have an empty office, have them draw cards out of a hat with different times on them.

    • I remember the song, Jessica! Now, I won’t be able to get it out of my head. 🙂

      I agree about paid time off. I used to that with my staff when they went above and beyond. They appreciated it and it was my pleasure to do it.

  • These employees work with passion and feel a profound connection to their company. People that are actively engaged help move the organization forward. 88% of highly engaged employees believe they can positively impact quality of their organization’s products, compared with only 38% of the disengaged.

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