Elaine Fogel

It’s Small Business Week and I thought I’d share some interesting tidbits from the Bank of America Small Business Owner Report, 2013.

Small business owners contribute to their employees’ happiness through:

  • Flexible hours/work from home options (45%)
  • Health/wellness benefits (33%)
  • Additional amenities (healthy snacks, free lunches, massages) (31%)
  • Discounted services and/or goods (31%)
  • Allow use of social media during work hours (24%)
  • Team building activities such as sports or excursions (23%)
  • Time to volunteer (13%)
  • On-site child care services (12%)

Effective marketing tactics for small business owners include:

  • Word of mouth and customer referrals (86%)
  • Networking with other businesses (53%)
  • Advertising (i.e. print, broadcast, radio) (52%)
  • Direct mail or email (45%)
  • Social media (41%)
  • PR and media relations (33%)

Here’s an excellent infographic from Sage:


Feel free to share! If you have any good small business stories to tell, please do!

Share this post! facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail
Connect with Elaine! twittergoogle_pluspinterestyoutubetwittergoogle_pluspinterestyoutube

Liked this post? Follow this blog to get more. Follow

All About My New Book!
Now check it out on Amazon!
Subscribe to My Blog by Feed

Use your favorite feed. Follow

Subscribe to My Blog Via Email

My FREE Marketing Newsletter!
Contributor to:
My Company
Solutions Marketing & Consulting
Excellent Marketing/Biz Books
Duct Tape Marketing
To Sell is Human
The Power of Failure
Chief Customer Officer
Amaze Every Customer
Breakthrough NP Branding
Secrets of Ad Agency Owners
Archived Posts