Elaine Fogel

It’s Small Business Week and I thought I’d share some interesting tidbits from the Bank of America Small Business Owner Report, 2013.

Small business owners contribute to their employees’ happiness through:

  • Flexible hours/work from home options (45%)
  • Health/wellness benefits (33%)
  • Additional amenities (healthy snacks, free lunches, massages) (31%)
  • Discounted services and/or goods (31%)
  • Allow use of social media during work hours (24%)
  • Team building activities such as sports or excursions (23%)
  • Time to volunteer (13%)
  • On-site child care services (12%)

Effective marketing tactics for small business owners include:

  • Word of mouth and customer referrals (86%)
  • Networking with other businesses (53%)
  • Advertising (i.e. print, broadcast, radio) (52%)
  • Direct mail or email (45%)
  • Social media (41%)
  • PR and media relations (33%)

Here’s an excellent infographic from Sage:

sageSmallBusinessrd4twocombine

Feel free to share! If you have any good small business stories to tell, please do!

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