2 responses

  1. Get Smart
    August 22, 2013

    Social media is about putting a personal face on what your company does and this is more important than ever in a time when trust of the corporate domain has had attention regularly in the mainstream media. It is essential to remind people that there are real, smiling faces behind your goods or services, and people don’t want to communicate with an inanimate object – a corporate drone, so to speak, but rather one of the thousands of employees who make the cogs and wheels turn every day. Think Zappos!

    • Elaine Fogel
      August 22, 2013

      For sure! It’s the people behind the brand who are the brand!

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