by Elaine Fogel

Best Times to Post Links in Social Media

Updated: November 2016

social media puzzle

According to a 2016 TrackMaven study, the overall best times of day and days of the week to post on social media are:

  • Twitter: 5 p.m. EST, Thursday
  • Facebook: 8 p.m. EST, Thursday
  • LinkedIn: 9 a.m. EST, Wednesday
  • Instagram: 7 p.m. EST, Friday
  • Pinterest: 1 a.m. EST, Friday

The study also recommends:

  • Businesses need to develop a channel-specific social media strategy for distributing their content.
  • The best time to post varies depending on what your brand is writing about and which audiences you are trying to reach.
  • The best times to post vary by social network.

TrackMaven graph

Will this data change the way you promote your business or nonprofit organization using social media?

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