Best Times to Post Links in Social Media
Updated: November 2016
According to a 2016 TrackMaven study, the overall best times of day and days of the week to post on social media are:
- Twitter: 5 p.m. EST, Thursday
- Facebook: 8 p.m. EST, Thursday
- LinkedIn: 9 a.m. EST, Wednesday
- Instagram: 7 p.m. EST, Friday
- Pinterest: 1 a.m. EST, Friday
The study also recommends:
- Businesses need to develop a channel-specific social media strategy for distributing their content.
- The best time to post varies depending on what your brand is writing about and which audiences you are trying to reach.
- The best times to post vary by social network.