by Elaine Fogel

Happy Get to Know Your Customers Day!

Happy Get to Know Your Customers Day sign

It’s the third Thursday of January, the first of four national observances that occur again on April 20, July 20, and October 19 this year. It’s a day focused on customers – who they are, what they do, what they like and need, where they ‘hang out,’ and what their beliefs and habits are.

If you don’t have a bona fide marketing plan, it’s not too late to work on one, as it will force you to identify your ideal customers and prospects. How else can you know how and where to reach them, what to say, and how to engage them?

Of course, you can’t do that in a day, so I’ve decided to give you 5 things you CAN do today to get to know more about your customers:

  1. Spend some time today in your social media networks and engage with existing customers. Ask them questions, solicit their ideas, and give them opportunities to give you feedback.
  2. Every time you communicate with customers today by telephone, email, chat, text messaging, or in person, thank them for their business. Expressing your appreciation will go a long way in keeping your biz/org top of mind and building relationships.
  3. Choose three top customers from 2016 and do some research on them. Try to learn more about them, whether they are individuals (B2C and nonprofits) or businesses (B2B). Record what you discover in your customer database.
  4. Check review sites for recent customer reviews. Respond and thank them for their feedback. Solve any unresolved problems.
  5. Do a Google search with your business/organization name in the search bar. Look for customer comments, posts, or other information that gives you insight into customers’ brand perceptions.

These activities are not time-consuming or difficult to do. I hope they motivate you to continue ongoing customer research.

Because, the more you know about your customers and the more customer-centric you are:

  • the better your marketing campaigns will be
  • the easier it will be to cross-sell, up sell, and convert prospects
  • the better you can serve them, building trust and loyalty
  • the more success you’ll have!

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