Elaine Fogel

Elaine Fogel

Speaker. Author. Marketer. Brand and Customer Experience Evangelist.

3 Practical Holiday Gift Ideas Your Customers Will Appreciate


holiday gift

In case you haven’t noticed, the holiday season is approaching - quickly! Before you know it, you’ll be mailing greeting cards and giving gifts to special customers. But, have you figured out what you’re buying for them this year?

It doesn’t have to give you anxiety or keep you up nights. So, let’s take a methodical approach.

Here are some things to consider before buying holiday gifts:

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What are Your Reasons to Unfollow Tweeps?

Twitter bird saying, "Bye, bye."

Periodically, I do a Twitter audit to see which tweeps I want to unfollow. There’s no point clogging my feed if I find them unworthy. 🙄

So, how do I decide who to unfollow?

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3 Ways Business Holiday Gifts Make You Smart

2 businesswomen accepting holiday gifts

The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom?

If you’re even questioning whether to give or not, you can stop right there. No matter your budget, there are excellent business reasons why you should!

Here are 3 ways that giving out holiday gifts is a smart thing to do:

¹Demonstrate Customer Appreciation

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Is it Easy to Use Your Website?


website word cloud

Why is it important that your website is easy to use?

Your brand has one chance to make a good first impression!

Cliché, yes, but true.

First, let’s get one thing out-of-the-way. If your small-to-medium biz/org doesn’t have a site: tsk, tsk. Here’s why you need one desperately! Continue reading

How to Market to 3rd-Generation Hispanics

3rd generation Hispanics

Hispanics are among the fastest growing minority groups in the U.S. Their current population stands at 57 million, with over half of them Millennials or younger. And, many are 3rd-generation - those born in the U.S., with both parents also born in the U.S., and at least one foreign-born grandparent.

You’d think that younger Hispanics would be more assimilated, having been born and raised in America, right? But, as Donald Trump says, “Wrong!” Continue reading

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