by Elaine Fogel

Public Relations

Should Big Brands Suffer Consequences After Crises?

 

 

United Airlines passenger being removed

By now, you may have seen the viral video of Dr. David Dao pulled from his United Express flight to make room for Republic Airlines crew members. Disturbing and frightening, the incident sent shock waves around the globe.

Incidents like this, although rare, have happened to some degree for years. The difference now is social media sharing. Cell phone videos empower citizen journalists to capture news in ways we never could have imagined before.

Did the United brand take a hit?

You bet! But it may only be temporary. Continue reading

How NOT to Send a News Release

magnifying-glass-on-newspaper-with-newsAs a blogger, I receive several news releases from individuals and PR agencies. They’ve been professional in content and appearance, until the one I got today. Ouch.

Hello,

I am contacting you to let you know about the very latest press release published by my company. Please click on the link below to access it.

Do not hesitate to contact me if you require further information.

Thank you very much.

Are you scratching your head right about now? I know I did!

Just off the bat:

  • Who’s sending this? There’s no signature.
  • The url of the sending e-mail does not match the name of the company in the press release link. That arouses suspicion that this is SPAM.
  • The e-mail did not include my name in the salutation. Hello? Hello who???
  • This does not encourage me to click the link at all.
  • At first, I thought this may be from someone out of country. But, no! The individual lives in my city! (I did the research.)

Using the same format this sender did, here’s how it could have been improved.

  • Personalize the salutation. If the sender has the recipient e-mail list, then surely, there’s a first name that goes each address.
  • Ensure that every reference to the organization is consistent. Otherwise, it can look fishy – or phishy, whichever you prefer.
  • Sign the bloody e-mail message! How can you build credibility without a name, title, and organization name.

Got any more to add?

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