Bet you thought customer loyalty was an important marketing objective. So did I. Surprise! 😮
According to McKinsey & Company, “Consumers, including those you may have thought loyal, are considering someone else’s offerings more often than you realize.”
It appears that “new technologies and greater choice are changing how consumers are thinking and acting across their consumer journeys.” This is especially true for online purchasing where shopping apps “showcase options, simplify pricing, compare product specifications, and facilitate peer reviews is making it possible to size up brands effortlessly.”
That makes online comparison shopping very easy. As an example, last week I purchased an item from a seller who priced the product 35% lower than all other vendors! Now, that’s a big savings. Continue reading
The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom?
If you’re even questioning whether to give or not, you can stop right there. No matter your budget, there are excellent business reasons why you should!
Here are 3 ways that giving out holiday gifts is a smart thing to do:
¹Demonstrate Customer Appreciation
If your organization has customers, then it’s important for you and your team to know and understand the most commonly used and important customer-related definitions used today. If you’re a marketing professional, chances are you’re familiar with these terms. But, if you’re not, and you manage marketing without a great deal of background in it, or you simply have an interest, this is for you!
These definitions are the ones I included in my book because I thought they best described the terms without any mumbo-jumbo, marketing-speak. 😉