Small business owners are the heart of our economy, but they face a huge challenge: building a company on their own with a limited budget.” (Clutch 2017 Small Business Digital Marketing Survey)
To many small businesses, marketing and advertising can feel like creative luxuries compared to payroll or inventory expenses, as examples. Yet, a recent study cautions against under-investment of time and other resources.
Whether your marketing budget is $10,000 or $1,000,000, Clutch found that best [digital marketing] practices come at a wide range of price points and creative solutions that can boost any small business’s competitive edge.”
There’s good news if your small/medium business or nonprofit buys ads. The majority of consumers (61%) now trust the ads they see at least once a month.
And, if you mix politics with your work, watch out! A majority of American adults will boycott your business/organization if they have conflicting political views. Continue reading
If you want to get attention on social media today, you need to advertise. In my post this week, 3 Most Successful Email Tactics are the Most Difficult, we learned that social media advertising came first in getting people to sign up for your emails. Now we know where advertisers plan to spend their social media dollars.
The big winner is Facebook followed by the three social media networks in the graph below. Continue reading