by Elaine Fogel

B2C Marketing

Business-to-consumer marketing.

Friday Facts in #Marketing for March 17, 2017

Friday Facts header 3-17-17

Bet you thought customer loyalty was an important marketing objective. So did I. Surprise!¬†ūüėģ

According to¬†McKinsey¬†&¬†Company, “Consumers, including those you may have thought loyal, are considering someone else‚Äôs offerings more often than you realize.”

It appears that “new technologies and greater choice are changing how consumers are thinking and acting across their consumer journeys.” This is especially true for online purchasing where shopping apps “showcase options, simplify pricing, compare product specifications, and facilitate peer reviews is making it possible to size up brands effortlessly.”

That makes online comparison shopping very easy. As an example, last week I purchased an item from a seller who priced the product 35% lower than all other vendors! Now, that’s a big savings.¬† Continue reading

How to Market to Customers 50+

4 people in their 50s 60s

Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic¬†is now and¬†how much it’s growing?

By 2017, Nielsen predicts this age group will make up half of the U.S. population and control 70% of disposable income.” (Campaign US)

This spells unbelievable opportunities for your business or organization!¬†You can’t afford to ignore the 50+ market. Continue reading

Facebook Company Pages Score High with US Consumers

Facebook banner

If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of social media sites on both computers and mobile phones is changing.

There are some very interesting takeaways that may affect your social media marketing strategy. Here are a few: Continue reading

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