by Elaine Fogel

Marketing Research

Friday Facts in #Marketing for March 31, 2017

Friday Facts March 31, 2017

There’s good news if your small/medium business or nonprofit buys ads. The majority of consumers (61%) now trust the ads they see at least once a month.

And, if you mix politics with your work, watch out! A majority of American adults will boycott your business/organization if they have conflicting political views. Continue reading

Friday Facts in #Marketing for March 10, 2017

Friday Facts header 3-10-17

I came up with a new feature called, Friday Facts in #Marketing. Each Friday, I’ll post new research facts on marketing-related topics that can affect your small-medium business or nonprofit organization.

This week’s facts come from the MarketingSherpa Customer Satisfaction Research Study, completed in December, 2016 and recently published. Get a load of the fact in orange. Looks like marketing budgets focused solely on digital channels may NOT be the most effective! Continue reading

3 of 3 Practical Ways to Make Your Daily Marketing Manageable

This is the final installment of a three-part series. The first topic was about social media management; the second on writing/copywriting management; and the third topic is:

3. Professional Development and Learning Management

No matter what your marketing role is, staying current is important. Even the most senior marketers keep abreast of what’s going on in the profession.

No matter what your marketing role is, staying current is important. Click To Tweet

And, why? Would you go to a doctor who hasn’t read the latest research and journals? 🙄

Marketing trends evolve. Study results can provide valuable insight. And, technological advances can make your job easier. With so much to learn, how can you stay up to date and not fall behind? Learn a little daily!

There are countless free and inexpensive resources available that are easy to access: Continue reading

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