by Elaine Fogel

Marketing Study

Friday Facts in #Marketing for March 24, 2017

Friday Facts header

If you want to get attention on social media today, you need to advertise. In my post this week, 3 Most Successful Email Tactics are the Most Difficult, we learned that social media advertising came first in getting people to sign up for your emails. Now we know where advertisers plan to spend their social media dollars.

The big winner is Facebook followed by the three social media networks in the graph below. Continue reading

3 Most Successful Email Tactics are the Most Difficult

businessman with email symbol and megaphone

You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth.

Now there’s a new study that proves that hard work pays off for email marketing list growth. After all, the whole point of email marketing is to expand our reach to the “right” people with the “right” message that can elicit a specific action. To do that well, we need people to sign up. Right?

According to a recent Ascend2 study, more than half of respondents (55%) say that increasing the rate at which visitors opt-in to receive email is an important objective in their email marketing programs. Second to that is improving content relevancy and value (52%).

Yet, achieving these objectives isn’t so easy.  Continue reading

Do You Put Your Customers First?

Customers first header

I know. It’s not a common question. And, what does it mean anyway? Does it mean being customer-oriented, customer-focused, and having a customer-centric mindset with the people your business or organization serves?

According to the new MarketingSherpa Customer Satisfaction Research Study, there’s a new term on the marketing scene called, “customer-first marketing” and it’s supposedly different from “customer-centric marketing.”

Customer-centric marketing puts the customers at the center of marketing; all promotions and messaging flow towards them in the way that is most relevant to them. Marketers put themselves in the customers’ shoes to sell to them better.

Customer-centric marketing typically consists of:

  • Personalization
  • Customization
  • Assessing customer needs
  • Maximizing efficiency
  • Understanding needs and wants of customers
  • Co-production and self service

Customer-first marketing uses the customers’ goals as the compass to make decisions about marketing approach. They put the long-term interest of the customer above the short-term company conversion goals. Marketers put themselves in the customers’ shoes to serve them better, thus building a long-term, sustainable competitive advantage.”

In this approach, “customer needs come before the immediate gain of a business, and customer knowledge guides product development, business and marketing decisions.”

Do you “get” the difference or is this simply semantics? Frankly, I always believed that customer-centric marketing meant putting customers at the center of every action and always focusing on their needs.

Continue reading

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