by Elaine Fogel

Small Business Marketing

The Formula for Business Success is Simple

Laboratory

Yeah, sure. That’s what you probably thought when you read this blog post title.

Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if you do what they say.

But, the formula is rather simple.

But, before I give it away, here’s an example to set the stage:

We’ve used the same cleaning company for years. We like the young owner and have coached him on marketing and business best practices.

The problems lie in the actual cleaning service.  Continue reading

Why It’s Important to Engage Angry Customers on Twitter

angry Twitter bird

Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere.

Well, now there’s a new study that shows how important it is for businesses and organizations to respond to complaints and angry Tweeps. It will affect your bottom line! Continue reading

13 Black Cat Marketing Tips

13-black-hat-tips

It’s Friday, the 13th! What a perfect time to share 13 marketing tips to exude a professional brand.

Professionalism is not just an idea; it’s a big deal. Having a team of dedicated and professional staff makes a huge difference in how customers perceive your business, repeatedly patronize it, and refer it to others. It can make or break your business brand whether you are a sole proprietor, have one employee, or employ a hundred people.

1. Maintain a clean, tidy, and safe work environment.

Maintaining a professional workplace contributes to your company’s brand reputation and service delivery quality. Customers and employees may not say anything, but if your place of business is a mess or unsafe, it can leave a negative impression. Continue reading

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