Small Business Marketing
Small business owners are the heart of our economy, but they face a huge challenge: building a company on their own with a limited budget.” (Clutch 2017 Small Business Digital Marketing Survey)
To many small businesses, marketing and advertising can feel like creative luxuries compared to payroll or inventory expenses, as examples. Yet, a recent study cautions against under-investment of time and other resources.
Whether your marketing budget is $10,000 or $1,000,000, Clutch found that best [digital marketing] practices come at a wide range of price points and creative solutions that can boost any small business’s competitive edge.”
Yeah, sure. That’s what you probably thought when you read this blog post title.
Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if you do what they say.
But, the formula is rather simple.
But, before I give it away, here’s an example to set the stage:
We’ve used the same cleaning company for years. We like the young owner and have coached him on marketing and business best practices.
The problems lie in the actual cleaning service. Continue reading
Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere.
Well, now there’s a new study that shows how important it is for businesses and organizations to respond to complaints and angry Tweeps. It will affect your bottom line! Continue reading