by Elaine Fogel

Small Business Marketing

Friday Facts in #Marketing for April 7, 2017

Friday Facts header 4-7-17

Small business owners are the heart of our economy, but they face a huge challenge: building a company on their own with a limited budget.” (Clutch 2017 Small Business Digital Marketing Survey)

To many small businesses, marketing and advertising can feel like creative luxuries compared to payroll or inventory expenses, as examples. Yet, a recent study cautions against under-investment of time and other resources.

Whether your marketing budget is $10,000 or $1,000,000, Clutch found that best [digital marketing] practices come at a wide range of price points and creative solutions that can boost any small business’s competitive edge.”

Continue reading

The Formula for Business Success is Simple

Laboratory

Yeah, sure. That’s what you probably thought when you read this blog post title.

Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if you do what they say.

But, the formula is rather simple.

But, before I give it away, here’s an example to set the stage:

We’ve used the same cleaning company for years. We like the young owner and have coached him on marketing and business best practices.

The problems lie in the actual cleaning service.  Continue reading

Why It’s Important to Engage Angry Customers on Twitter

angry Twitter bird

Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere.

Well, now there’s a new study that shows how important it is for businesses and organizations to respond to complaints and angry Tweeps. It will affect your bottom line! Continue reading

1 2 3 30
follow us in feedly
MY BOOK
Beyond Your Logo book cover
HIRE ME TO SPEAK!
I speak professionally!
I CONTRIBUTE TO
SmallBizClub
Business2Community Badge
Kingged-com-Logo
MarketingProfs-Logo
MY COMPANY
small business printing ad
PROMO PRODUCTS
PROMO PRODUCTS
CUSTOM PRINTING
CUSTOM PRINTING
MY MARKETING BOOKSTORE
Visit my marketing bookstore
BLOG POSTS
CATEGORIES