by Elaine Fogel

Technology

3 Easy Tools That Protect Your Privacy Online

 

keys with privacy written on key fob

Are you concerned about your privacy online? What about your customers?

With the growth of the Internet of Things (ioT) and the incessant hacking behaviors of bad actors, how safe can we really be? It’s worse in the U.S. now that President Trump has reversed President Obama’s Federal Communications Commission (FCC) regulation that required ISPs (Internet service providers) to ask first before selling your data.

Thank goodness, some of the big ISPs signed a pledge that allows users to opt out of selling your data for third-party marketing. It’s good idea to check yours for compliance.

You might think it’s ironic that I’m a marketer promoting privacy protection. After all, it’s the marketers who benefit from your data.

But, I’m also a user, and that overrides any marketing advantages. In my opinion, we should only collect data from people who agree to share it.

No one is impervious to security breaches, but there are tools you can use to protect yourself. But first, protect your customers. Continue reading

When Technology Fails Your Marketing Tactics

Cartoon lady angry at computer

Tell me you never wanted to throw a technology device out the window. Or take a hammer to it. Of course you have. It’s inevitable.

But, what happens when failed technology affects your marketing tactics? Now, that’s serious!

Yes, it happened to me recently, hence this cathartic post. When the Windows 10 anniversary update came out, my computer spit it out. My Dell XPS 8700 (with 24 GB of RAM and a 228 GB solid state drive) decided it wasn’t going to cooperate. This computer is a workhorse and it acted like a big baby. 👶🏻

This wasn’t just happening to me. I did the research. The update affected millions of computers! Continue reading

Will the Internet of Things Be Good or Bad for You?

IoT

The newest buzz word in technology? The Internet of Things (IoT). Do you know what it is and whether it will have positive or negative ramifications for you and your business/organization?

What is IoT?

“Simply put this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other).” Forbes Leadership

What does it look like?

Your refrigerator, smoke detector, doorbell and air freshener may already be. Next, clothes, traffic lights and pedestrian walk buttons — and every part of a factory — and even your home’s windows, will all be connected, sharing information to make you healthier, your commute shorter, and everything more efficient.” CNBC

Continue reading

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