by Elaine Fogel

brand trust

3 Easy Tools That Protect Your Privacy Online

 

keys with privacy written on key fob

Are you concerned about your privacy online? What about your customers?

With the growth of the Internet of Things (ioT) and the incessant hacking behaviors of bad actors, how safe can we really be? It’s worse in the U.S. now that President Trump has reversed President Obama’s Federal Communications Commission (FCC) regulation that required ISPs (Internet service providers) to ask first before selling your data.

Thank goodness, some of the big ISPs signed a pledge that allows users to opt out of selling your data for third-party marketing. It’s good idea to check yours for compliance.

You might think it’s ironic that I’m a marketer promoting privacy protection. After all, it’s the marketers who benefit from your data.

But, I’m also a user, and that overrides any marketing advantages. In my opinion, we should only collect data from people who agree to share it.

No one is impervious to security breaches, but there are tools you can use to protect yourself. But first, protect your customers. Continue reading

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