You want to stand out, right? Yet some marketing channels are getting so over-saturated that it’s harder to gain attention and engagement for your business, startup, or nonprofit.
Doesn’t it seem like everyone is trying to occupy the same marketing space?
Since there are a host of available marketing channels, have you given any thought to trying new ones to reach your target audiences?
Please take this brief survey so we can see which channels to watch.
Happy New Year!
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially small-medium businesses or nonprofit organizations.
Brands will get more creative with content marketing format.
Content marketing has mainly been about blogging, ebooks, and other written content types that generate email subscribers. These strategies continue to prevail, but brands will need to be more creative with their content’s formats to break through the noise.
Visual content will become more important as search engines get better at reading and analyzing images to determine what your website is about. More gifs—yay!
How about making a New Year’s resolution that you’ll do more for your community? The concept of “giving back” can grow stale unless we all put forth some real effort.
Let’s face it, there are do’ers and those with good will who don’t follow through. So, as we look ahead, I challenge you to consider doing one good deed for a favorite charity this coming year. And, if you’re already involved, add one more thing to your usual list.