by Elaine Fogel

customer orientation

10 Important Smaller Biz/Org Marketing Predictions for 2017

sorceress with crystal ball

Happy New Year!

Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially small-medium businesses or nonprofit organizations.

  1. Brands will get more creative with content marketing format.

    (by 

    Content marketing has mainly been about blogging, ebooks, and other written content types that generate email subscribers. These strategies continue to prevail, but brands will need to be more creative with their content’s formats to break through the noise.

    Visual content will become more important as search engines get better at reading and analyzing images to determine what your website is about. More gifs—yay!

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Why You Should Care About Social Listening

woman whispering in friend's ear

What the heck is “social listening?” Another marketing buzzword?

Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary.

I was a Tweetchat guest last week, so the subject is top of mind for me.  Here’s my definition: Continue reading

7 Important Customer-Related Definitions You Should Know

businesswoman shaking hands with customer

If your organization has customers, then it’s important for you and your team to know and understand the most commonly used and important customer-related definitions used today. If you’re a marketing professional, chances are you’re familiar with these terms. But, if you’re not, and you manage marketing without a great deal of background in it, or you simply have an interest, this is for you!

These definitions are the ones I included in my book because I thought they best described the terms without any mumbo-jumbo, marketing-speak. 😉

Here are 7 Important Customer-Related Definitions You Should Know:

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