We live in a world of distrust. 🙄 Between political upheaval, terrorism, and economic woes, people are in a state of malaise and suspicion.
According to the 2017 Edelman Trust Barometer, trust is in crisis around the world. “The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”
In her recent post, Kathryn Beiser advises that even though business fares better than government in the trust department, “if it, too, disappoints, business risks falling victim to the rising tide of dissatisfaction that has impacted government in so many parts of the world.”
The Trust Barometer reveals that no action is more integral to building trust than treating employees well, and employees are also the most credible spokespeople on every aspect of a company’s business.”
So, how do you build trust with internal customers – your employees?
The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom?
If you’re even questioning whether to give or not, you can stop right there. No matter your budget, there are excellent business reasons why you should!
Here are 3 ways that giving out holiday gifts is a smart thing to do:
¹Demonstrate Customer Appreciation
Labor Day, as a national holiday in the U.S. and Canada, is 120 years old this year. Its purpose? Labor Day “is a creation of the labor movement and dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.” (U.S. Department of Labor)
Yet, many U.S.-based surveys point to a worker sentiment that is less than ideal. The newest one from the American Psychological Association’s Center for Organizational Excellence indicates that about half of the U.S. workforce say they feel valued by their employers, more than a third (36%) haven’t received any form of recognition in the last year, and just 47% say recognition is provided fairly. Continue reading