Elaine Fogel

word of mouth

Influencer Marketing is Hot But Not New

Influencer marketing image

Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review:

“Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” (Lee Odden, TopRank Marketing Blog)

“Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.” (Global Yodel, The Huffington Post)

“Influencer marketing is an approach that seeks to maximize the effectiveness of efforts by targeting individuals who have a large following and whose opinions carry a lot of weight. Typically, the approach is applied in a social media marketing context.” (TechTarget)

“A nonpromotional approach to marketing in which brands focus their efforts on opinion leaders, as opposed to direct target market touchpoints.” (John Hall, Forbes)

So, why isn’t this a novel concept? Continue reading

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