It’s funny how it works… small businesses want to look bigger than they are, while corporations want to appear smaller and more personal. No one’s ever satisfied, right?
One thing’s for sure. When it comes to interacting on social media sites, being personal works best no matter the size of your business. When you give your small business a ‘face’ and a story, prospects and customers will feel more comfortable with it.
Pretending to be big or corporate can actually backfire. It’s OK to bring your social media activities down to earth while maintaining a level of professionalism. The two are not exclusive of one another.
According to a recent infographic (below) and blog post from Get Satisfaction:
With the help of social media, small businesses not only set up social communities from where their customers can interact with one another; they also communicate personally with their communities rather than through an established script of standard responses.”
Do you have any advice or best practices that can help small businesses interact personally while keeping things professional?
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