TOTALLY UNCORKED ON MARKETING

Elaine Fogel

bad-grammarLast week, I shared this image on Facebook. I can soooo relate.

My kids, my father, and my husband get exasperated when I correct their grammar. Enough already, they say!

But, hearing or reading bad grammar affects me like a knife being scraped on the bottom of a saucepan.  Ouch.

I can blame it on my seventh grade (maternity-leave replacement) English teacher Mrs. Yellin, who was a writer and poet. She literally drilled grammar rules into our early teenage heads. For me, well, it stuck. And, I was forever changed into a grammar hound.

I even developed an interactive keynote presentation called “Marketing Bloopers & Boo-Boos – How to Send Your Customers and Prospects Running for the Hills!” The entire experience is entertaining for audiences and totally cathartic for me. (Cheaper than therapy.) Continue reading

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marketing-news-tidbitsSo, what’s happening in the marketing world this week?

  • According to the latest data from the U.S. Census Bureau, 18-to-34 year old Americans represent nearly 23.5% of the population, making them the largest demographic in the U.S. Yet, “Millennial women, despite being financially strong, independent, and wielding more power than ever in terms of purchase decisions, are not being targeted by brands and marketers.” (Daniel Newman, Forbes)
  • According to new data from research firm Clutch, about one-quarter of SMBs (small and medium businesses) don’t have a website, and that about 10% have no plans to implement a website in the future. Yikes! (Kristina Knight, Biz Report)

Continue reading

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brain-drainDoes your B2B company get brain drain when it comes to developing content marketing ideas? A new study says nearly four in 10 North American business-to-business (B2B) marketers said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts.

Looks like this is a very common challenge for smaller businesses with fewer human resources.

To solve the problem, B2Bs are reaching out across departments to drive ideas for marketing content. Continue reading

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computer-devicesWith Google’s algorithms changing this week to expand its use of mobile-friendliness as a ranking signal, do you have any idea which devices your customers are using? What about the prospects you want to attract?

Thanks to Millward Brown Digital for surveying “more than 1,000 consumers in three generations (Millennials, born after 1980; Generation X, born 1965-1980; and boomers, born from 1946-1964) to see how different age groups favored different screens for various activities.” (Adweek)

What Adweek reported is that we cannot make any assumptions.

Joline McGoldrick, research director at Millward Brown Digital, adds, “It is easy to stereotype and say the best way to reach Millennials is on mobile, but that is not always true. As the analysis shows, device usage varies from generation to generation based upon what the activity is.”

If you don’t want to make mistakes, this infographic can help explain how your different target audiences may engage with your company. Continue reading

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Here are this week’s Marketing News Tidbits:

  • Nearly all (98%) of small-business software buyers are shopping for marketing-automation software for the first time, according to a new report by research firm Software Advice, a division of Gartner. The survey found that 47% of small-business buyers are still using manual methods to manage their marketing activities; 17% use industry-specific software; 15% use CRM software; 8% use email marketing software; and only 2% now use marketing automation software. (“Survey: Small Businesses Want Marketing-Automation Software,” AdAge)
  • IBM and SilverPop have come out with an ebook entitled The New CMO Guidebook: A Handbook for Marketing Leaders. “It explains how the new CMO can position herself or himself to hit audacious goals during the first year in the job.” (The New CMO Guidebook: A Handbook for Marketing Leaders, Huffington Post)

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philanthropist-heart

created by Uberflip

If you’re part of a team (or the only one) responsible for creating content for your business or nonprofit, I’ll bet you have your hands full.

I can totally relate, having to keep this blog up to date with relevant and interesting content that brings you back for more. It takes a combination of important skills to ensure that you’re on top of your content marketing game.

This terrific infographic from Uberflip (via CIO Magazine), lists the 13 important skills we all need. Continue reading

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Here are this week’s Marketing News Tidbits:

  • According to a new study by Thrive Analytics, 45% of small businesses surveyed say that company websites are still their most effective marketing tool. Social media is gaining ground, which jumped from 27% of those surveyed last year to 39% in 2015.
  • Mobile email conversion rates jumped 70% over the past year as marketers adjusted their strategies to better cater to customers opening messages on smartphones and tablets, according to a new report released by Yesmail.

Continue reading

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