In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”

Respondents rated their level of satisfaction with a variety of traditional marketing tactics. Surprisingly, they chose coupons as having the greatest satisfaction, with newspapers having the least. Coupons performed well in terms of overall satisfaction and were the most widely used tactic with 83% of respondents using them and 77% of those saying they were either somewhat or very satisfied with the results.

Interesting that daily deals like Groupon, had just 29% of respondents using them and nearly one in four stating they were “least satisfied” with the results. Daily deals also topped the list of tactics that affiliates felt were “too risky” (14%).

local-marketing-tactics

Other Data to Note:

Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

marketing-toolsI’m always on the lookout for new sites and tools that help make marketing easier. Here are some tools I’ve recently discovered:

1. Last December, I published a post entitled, “Should Facebook Add a Sympathy Button for Bad News?” In it, I suggested the networking site add more sentiment symbols. Well, now it has! Have you seen the new free Facebook stickers you can add to comments? Check it out and get creative!  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

In the business-to-business world, LinkedIn is the king of content. In fact, 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often.

The 2015 B2B Content Marketing Trends – North America from Content Marketing Institute/MarketingProfs also demonstrates that respondents find that LinkedIn is the most effective of all social media platforms. What’s interesting is that 55% of respondents represent micro and small businesses in North America.

So, why is LinkedIn number one with B2Bs?   Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

american-airlinesOne of the most important customer retention strategies is keeping your customers informed. A perfect example is my recent experience with American Airlines (AA).

I was caught up in the fiasco on September 19, 2014, when an AA employee set a fire and slit his wrists in a flight center restroom. This not only shut down O’Hare and Midway airports, it affected airports across the US.

I was en route from Phoenix to Toronto (YYZ) via Chicago and got stuck in the latter overnight without my bag. Not only that, the baggage handler in Phoenix had never tagged my bag through to YYZ. I arrived on the 20th with no luggage and a family funeral to attend the next morning.  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Guest post by James Burbank marketing-help

If you’re a small business owner who is doing his or her job right, there will come a time when you’ll hit the invisible wall of the maximum business you can achieve without actively marketing. The ‘word’ about your services and products can only spread so far, and sooner or later, you’ll need to practice more marketing.

When that moment comes, you’ll have two options. You can sit down and try to do your best on your own, which can yield results (especially if you have a knack for marketing), or you can hire someone to do the job for you.

Being a small business owner, you may not have the funds to hire someone full-time. However, you may find it a smart investment to hire an agency to do smaller marketing jobs for you.

The big question now is how to find the perfect marketing agency for your small business marketing needs. Here’s some advice:  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Thanks for your businessCustomer recognition. Customer appreciation. Call it what you will – just do it!

As I advise in my upcoming book, Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success:

Customers who feel appreciated and valued tend to stick around, increase their purchasing, and recommend your small business to others. As long as your company continues to provide exceptional service and products at acceptable prices, they won’t have a reason to change suppliers.”

Aside from your employees demonstrating verbal appreciation to customers after each transaction, occasionally add the element of surprise to truly wow them. Here are five no/low-cost ideas:  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail
1 2 3 105

Subscribe to My Blog by Feed

Use your favorite feed. 

My Upcoming Book!

My Upcoming Book!

Subscribe to My Newsletter!

Subscribe to My Newsletter!

My Company

Solutions Marketing & Consulting

Check our Promo/Printing Deals!

Check our Promo/Printing Deals!

Contributor to:

SmallBizClub

5 Promo Product Marketing Facts

Custom Printing: Why Pay More?

Giving Tuesday – Dec. 2

Giving Tuesday – Dec. 2

Promotional Products Made Easy!

Promotional Products Made Easy!

Learn About Custom Printing

Learn About Custom Printing

Schedule a Call with Me!

My Latest Tweets

Categories

Blog Archives