Thanks for dropping by! If this is your first visit, I hope it will be one of many. And if you’ve been here before, thanks for coming back!
I love sharing my passion for, and expertise on marketing, branding, and customer experience. I really hope you find my content valuable whether you work for (or own) a small or medium business, work (or volunteer) for a nonprofit organization, or simply have an interest in learning more about marketing topics.
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With the gazillions of blogs out there, I really appreciate that you’ve taken the time to visit mine! So, thanks a million!
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To your marketing and branding success,
Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how much it’s growing?
By 2017, Nielsen predicts this age group will make up half of the U.S. population and control 70% of disposable income.” (Campaign US)
This spells unbelievable opportunities for your business or organization! You can’t afford to ignore the 50+ market. Continue reading
Tell me you never wanted to throw a technology device out the window. Or take a hammer to it. Of course you have. It’s inevitable.
But, what happens when failed technology affects your marketing tactics? Now, that’s serious!
Yes, it happened to me recently, hence this cathartic post. When the Windows 10 anniversary update came out, my computer spit it out. My Dell XPS 8700 (with 24 GB of RAM and a 228 GB solid state drive) decided it wasn’t going to cooperate. This computer is a workhorse and it acted like a big baby. 👶🏻
This wasn’t just happening to me. I did the research. The update affected millions of computers! Continue reading
Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere.
Well, now there’s a new study that shows how important it is for businesses and organizations to respond to complaints and angry Tweeps. It will affect your bottom line! Continue reading