ALS Association's Ice Bucket Challenge would be? It is a charity phenomenon that will go down in fundraising history."/>

ice_bucket_promo3Who could have predicted how successful and widespread the ALS Association’s Ice Bucket Challenge would be? It is a charity phenomenon that will go down in fundraising history.

It is also among the biggest viral hits in Facebook’s history! According to the Huffington Post, “2.4 million videos ‘related to the ice bucket challenge have been shared’ on the social network, and more than 28 million people have posted, commented or liked a post relating to the challenge.

As of yesterday, Wednesday, August 20, The ALS Association has received $31.5 million in donations compared to $1.9 million during the same time period last year (July 29 to August 20). These donations have come from existing donors and 637,527 new donors to The Association. Unbelievable.

Even though the original idea doesn’t belong to the ALS Association, the organization piggybacked on it and it took off like a rocket. Celebrities, politicians, and everyday people have jumped on the bandwagon. But, not everyone is über positive about the campaign.  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Customer Response. Wordcloud Concept.When you take the time to complete customer surveys, do you ever hear back from the companies that send them? Me either!

On a recent business trip, I actually received an email reply from the general manager of a Residence Inn. Imagine that!

I have to say that it left a really positive brand impression on me. And, that was in addition to the positive experience staying at the hotel for three nights this month.

Here’s what happened…  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

download-buttonA lot of people are downloading images they find online. They need them for projects, business presentations, blogs, newsletters, and other purposes. But, is it legal? Can you just use any image you find online?

The answer is, it depends.

Curtis Newbold, “The Visual  Communication Guy,” created an excellent visual guide to using images. Entitled, “Can I Use that Picture? The Terms, Laws, and Ethics for Using Copyrighted Images,” Newbold created it to help us sift through the complexity of image use and licensing.

Here are some examples:  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

content-marketingSo, content marketing is all the rage. I use it. A lot of marketers are using it. And, a lot of small businesses and nonprofits are using it, too. But,… is it working?

A new report from OneSpot and 614 Group (reported by MarketingCharts), a majority of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results. That comes to 66% who aren’t seeing the results they’d like.

For B2B (business-to-business) marketing, the top focus for content marketing is lead generation. For B2C (business-to-consumer), brand engagement is the objective.

So, what’s working?

Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

np-customer-serviceNonprofit customer service. What’s that? Well, the same as it is in the business world, except that most nonprofit “customers”  represent stakeholders like donors, volunteers, members, and clients.

So, why do nonprofits need to focus on customer service when these “stakeholders” aren’t traditional “buyers?” Because, like other organization types, customer service excellence ties into their customers’ brand experiences and contributes to their organizations’ sustainability and success.

Makes sense, right? But, in my experience, not enough nonprofits are customer oriented and “get” why it’s so important.

As I head out next week to do two days of nonprofit customer service training, I thought it would be à propos to share some of my ideas.

TOP 10 BENEFITS OF PROVIDING EXCEPTIONAL NONPROFIT CUSTOMER SERVICE AND DEVELOPING A CUSTOMER- ORIENTED CULTURE

Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

After Jonathan commented on “When It Comes to Websites, We Have Major Attention Issues” on LinkedIn, I invited him to make recommendations on speeding up our websites. EF

Guest post by Jonathan Nesmith

Man Jogging With a LaptopOne second. Does it really matter when it comes to page loading speeds? What if I told you your conversions could increase with just a little effort? And, it barely takes any technical knowledge!

Portent’s recent study on this topic (reported by Ian Laurie) confirms the financial benefits of site speed. After recently creating my own website, I discovered a few ways to pull those load times down. And, I want to share them with you.  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Frustrated Woman with a ComputerDo you get frustrated when you have to wait a few seconds for a website to load? Do you click elsewhere if it takes too long? Well, you’re part of the majority who have major attention issues online.

A new study entitled, “The State of the User Experience,” from Limelight Networks, finds that roughly 1 in 5 respondents aren’t willing to wait longer than 3 seconds for a website to load before getting frustrated and leaving. Three seconds!! 

The rest, about 6 in 10 overall, are willing to wait up to 5 seconds, but no longer. What an impatient lot.

So, are we more or less patient when it comes to our mobile devices?  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail
1 2 3 87

Subscribe to My Blog by Feed

Use your favorite feed. 

Subscribe to My Newsletter!

Subscribe to My Newsletter!

My Company

Solutions Marketing & Consulting

Check out our Daily Deals!

Check out our Daily Deals!

Contributor to:

SmallBizClub

5 Promo Product Marketing Facts

Custom Printing: Why Pay More?

Giving Tuesday – Dec. 2

Giving Tuesday – Dec. 2

Promotional Products Made Easy!

Promotional Products Made Easy!

Learn About Custom Printing

Learn About Custom Printing

Schedule a Call with Me!

Stuff I Use and Recommend

Stock Photos

Categories

Blog Archives

somerights20