It’s no longer about traditional or digital. It’s all marketing.” MillwardBrown Digital, Getting Marketing Right, 2016
Hallelujah! Finally, the recognition that marketing includes a mix of digital and traditional channels.
Thanks to MillwardBrown Digital, we now have study results that demonstrate how an effective marketing mix can include both traditional and digital channels. I’ve been saying this for eons, but it seemed like I was part of a minority. 🙄
Here’s another good quote from the study:
There are no lines between traditional and digital marketing.”
Wuhoo! I know, I know. I sound like a one-woman celebration. But, I have good reason. For too many years, digital marketing was everything, frequently to the exclusion of traditional channels. It’s funny how things eventually come around.
Even if your biz/org is on the smaller side and not as marketing sophisticated as you’d like it to be, there’s still some excellent information you can glean in the following results and recommendations.
The study identified four key findings for getting digital right and creating extraordinary marketing in a connected world. Continue reading
What the heck is “social listening?” Another marketing buzzword?
Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary.
I was a Tweetchat guest last week, so the subject is top of mind for me. Here’s my definition:
Social listening is monitoring and/or responding to what others say about your organization, brand, or people online.”
Basically, it’s brand reputation management, customer service, and marketing research rolled into one.
Some experts say that social media listening is equivalent to social media monitoring, while others disagree. According to author, speaker, and marketing guru, Jason Falls, there are different definitions for these terms although he claims that neither is 100% accurate.
Jason Falls’ Definition of Social Media Monitoring:
Getting your email marketing campaigns delivered to recipients’ inboxes is getting harder. In the second quarter (Q2) of 2016, the average global email inbox placement rate stood at 76%. That means that almost a quarter of your list isn’t getting your messages!
Plus, it’s getting worse for many of us. Depending on your country, your average may be better, the same, … or worse.
|Country||Q2 2016||Q3 2015|
Makes you wonder what the Aussies are doing right, eh? 😉
So, what’s the number one barrier to email deliverability success? One word: