Elaine Fogel

To all my American friends and colleagues,

Have a wonderful Thanksgiving!

A marketer's Thanksgiving illustration

Illustration by Veronica Maria Jarski @marketingprofs

I follow a plant-based diet, so I’ll be enjoying my vegan turkey roast. :)

beyond-your-logo-3dMy new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success is now available in paperback and e-book. Click here for the list of booksellers worldwide where you can get your copy!

Guest Post by Natalie Smithconfidence-customer-service

When customers need help, giving them shaky and unprepared responses will make them wary and irate. Instead, they want an informative and assertive reply, which makes confidence the key to doing good business. Let’s examine some of the ways you can brim with confidence when dealing with customers and increase the quality of the support you give them.

Be Prepared

Being prepared is essential to confidence. The more knowledge you have about a given subject, the more easily you can give sufficient answers and trustworthy advice to your customers.

Learn more about your products and services, and understand why your customers need them. When in doubt, trust your instincts. The last thing you want to say is “I don’t know” – you’ll look unreliable and irritate your customer. Promise that you will find the answer instead. Continue reading

stopwatchDid you know that your marketing emails have less than 3 seconds to capture your readers’ attention? After analyzing over 1.3 billion emails in Q3 2015, email marketing company, Movable Ink, says the vast majority of email reads last between 0 – 3 seconds. Woah!

According to the study, (as reported in Media Post) email read lengths vary by device, but less than three seconds was the overwhelming majority across Kindle Fire, 64.5%; iPhone 53.9%; iPad, 42.4%; Desktop, 48.9%; Android Tablet, 48.8%; and Android phones, 50.2%.

Email reads on desktop computers were the most likely to result in an increase of reading time. Some 24.6% of email reads on desktops last more than 15 seconds, followed by iPad readers at 22.6% and Android tablet users at 21.9%. Only 15.5% of Android phone users spent more than 15 seconds per email, the lowest ranking device in the study.

So, how do you improve reading times? Continue reading

Beyond Your Logo book and microphone

It’s so cool to finally launch my book this week after working on it for 2½ years. I haven’t been this excited since I last gave birth!

This project was a more painful experience in terms of time, commitment, and work. If I could have done it all in nine months, that would have been a blessing! :)

A radio interview I did for Business Innovators Radio has been posted and I am thrilled to share it with you.

Here it is below, all 16:14 minutes! If you like it, please share it in social media. It’s a big task ahead building buzz for the book and any help I can get will be so much appreciated.

This is the beginning…


gift givingIt’s November; there’s a chill in the air and it’s time to consider your holiday gift-giving options. For small businesses, there are customers, special suppliers, partners, and employees to thank. For nonprofits, you’ll want to show appreciation to top donors, volunteers, funders, special suppliers, and employees.

But, with limited budgets, how can you show your appreciation and boost your brand without spending a fortune?






Well, here are some suggestions: Continue reading

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Duct Tape Marketing
To Sell is Human
The Power of Failure
Chief Customer Officer
Amaze Every Customer
Breakthrough NP Branding
Secrets of Ad Agency Owners


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