TOTALLY UNCORKED ON MARKETING

Elaine Fogel

young woman holding smartphone

More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the U.S. and represent more than one-quarter of the nation’s population!

So, you know what this means, don’t you? Many business decision makers and consumers are millennials.

How can you reach and engage millennials?

New research says there’s a surefire way to achieve this and it’s an untapped and underused marketing channel. Continue reading


Inbound-Outbound signsA new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination of both.

According to the Inbound Marketing Effectiveness Benchmark Study Report – Q2 2016 from Demand Metric and Act-On Software, most study participants agreed that a blend of tactics drives their businesses.

What’s interesting to note is that smaller companies (making less than $100 million in annual revenue) believe that a single type of tactic drives their businesses. In fact, respondents who agree that inbound tactics alone drive their business, 90% are small businesses. The same percentage holds true for those who believe that outbound tactics alone drive their companies. Continue reading

robot with signDo you frequently receive automated direct messages when you follow people in social media? What do you think of them? Are they a nuisance?

Do you use these apps for your business or organization? Have they been effective?

I’ve been reading up on automated direct messages and it’s a mixed bag of opinions. For the most part, people do NOT welcome them and see them as spammy in nature.

Here are a few comments from bloggers:

If someone has taken the time to show support with a follow, the least you can do is thank them personally – without the spam or the insincerity.” (“10 Golden Rules to Stop You Sucking at Social Media Automation” by Roxanne Abercrombie.)

Continue reading

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