TOTALLY UNCORKED ON MARKETING

Elaine Fogel

10 Very Cool & Unusual Twitter Bios That Stand Out

Twitter bird


When you use Twitter as part of your marketing communications strategy, you likely have several objectives. One, I’ll bet, is to gain new followers within your target audiences.

So, how can you stand out and attract attention? Well, take a hard look at your Twitter bio.

We don’t have many words to get a quick message across. Some of us use the space for important keywords to list what we do or who we are. Others, use cool and unusual descriptions that make us laugh or draw us in.

 

Here are 10 examples I discovered among my followers:

Continue reading

3 Important Fundamentals for Refreshing Your Brand Identity

brand-identity

So, you’ve decided to refresh your brand identity. There are many reasons why it could be a good time to do it.

First, let’s define brand identity so we’re on the same page:

Brand identity represents “the brand’s visual elements such as colors, typography (font styles), symbols, graphics, marks, and logos.”
(from Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel, ©2015)

Let’s look at ten common reasons why refreshing your brand identity makes sense:

  1.   You’ve had it for many years, if not the beginning of time.
  2.   You’re moving locations and want a fresh start.
  3.   You’re expanding.
  4.   You’re merging with another business/organization.
  5.   Your identity is stale and needs modernizing.
  6.   You’re adding new product/service lines. (New programs/services for nonprofits.)
  7.   Your business/organization has grown substantially.
  8.   Your customers are changing/evolving.
  9.   You want to give your business/organization a boost or new energy.
  10.   You want to improve revenue generation.

What’s the difference between “refreshing your brand identity” and “rebranding?” Continue reading

Valuable Printing Concepts You’ll Want to Know for Marketing – Part II

ink colors

Continued from Part I

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so you’ll know exactly what you’re getting.

Here are more of the commonly used printing concepts and terms to get you started:

Color Systems:

We use several methods (or systems) to identify colors in both print and electronic applications. These are the two most common models we use in printing: Continue reading

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