I included this guest post by Jeffrey Gitomer because it applies to more than sales activities. It’s ideal for any small/medium business owner, fundraiser, or nonprofit professional who relies on building relationships. EF
Let’s do lunch!
Well, let’s do lunch the right way.
Too often salespeople think that getting a lunch appointment is the victory, and don’t concentrate on building rapport and the relationship to ultimately make the sale. Big mistake.
Even more often, companies and (cheap) managers will not reimburse salespeople for lunchtime meetings. Bigger mistake. Continue readingShare this post!
Huh? Pay employees more and you’ll make more money? That’s what MIT Sloan School of Management professor and author, Zeynep Ton espoused in her TV interview last Sunday with Fareed Zakaria.
Ton has done research on this. “As I argue in my book, The Good Jobs Strategy, handled the right way, paying higher wages can be part of a strategy that brings in higher profits and return on investment and also lower prices and better service for customers. Yes, all at the same time.”
As she outlines in one of her blog posts: Continue readingShare this post!
No matter how big or small your business or nonprofit is, customer service can make or break its brand. At some point, most of your customers will seek customer support for a variety of reasons. Can you guess what bugs them the most?
According to Consumer Reports National Research Center, 88% of the people surveyed recently had dealt with customer service in the past year—to question a bill, request a repair, return ill-fitting merchandise, and more. Many of them didn’t like the experience and had a problem with customer service. Although the findings relate to B2C (business-to-consumer), it’s worth looking at for B2Bs and nonprofits.
By now, you’ve probably heard about Subway’s former spokesperson, Jared Fogle, being in trouble for distributing child pornography and paying for sex acts with minors. It’s any brand’s worst nightmare.
Funny thing, it’s not just the “big guys” that use celebrity spokespeople in their marketing campaigns. Smaller businesses and nonprofits do it, too. Continue readingShare this post!
There’s nothing like stating the obvious. Why would any business use misleading advertising at all – especially when it has a good reputation or is trying to build it?
There’s a good lesson here for small to medium businesses whose brand reputations could potentially implode if they practiced business this way. Case in point… American Express.
First, let me say that I have been very brand loyal to Amex for many years. It was the only credit card company that gave me credit when I relocated from Canada to the US. Who knew that credit bureaus don’t share information over borders? One can have a stellar credit rating but has to start from scratch when relocating. Ouch.
So, here’s the promotional email I received from Starwood on July 14, 2015:
Your benefits are getting even better. Learn more > Continue readingShare this post!
How’s this for a statistic? Nearly all (98%) of the more than 1,800 consumers polled are influenced by a marketing email to make a purchase!
This a good indicator for small and medium businesses that email marketing works, especially when it meets certain criteria.
And, what are the criteria? I’d thought you’d never ask.