social media dos and don'tsIs your small to medium-sized business making social media mistakes? It may be without you even knowing it!

I can’t count how many overt social media pitches and spam I receive on a daily basis. Or, the posts I read that I abandon early because the landing page’s design and layout sucks. Or, the invitations I receive to connect with people who are faceless!

I recently discovered this fantastic infographic from The Insurance Octopus in the UK. I recommend that you print it out and tape it within eye distance of your computer at work. It will serve as an excellent guide to the rights and wrongs of marketing your business without ticking people off.

“While social media offers numerous opportunities for SMEs, there are a number of dos and don’ts when it comes to running and managing social media channels for your business…
Social media should be a great tool for your business, so use these Dos and Don’ts of Social Media for SMEs to help harness social media as an integral part of your marketing strategy!” (The Insurance Octopus)

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sign-results-iclipartAre you one of the 67% of marketers who named content marketing measurement as the top area in which they needed to invest this year? Do you want to learn how to get better results?

A new study by Altimeter  says the majority of companies still lack a documented content strategy, so they’re falling short in knowing what they want to (or can) measure, much less having the tools and expertise to understand how to measure it.

Does this describe your business or nonprofit organization?

With so many of us embracing content marketing and the social media channels in which we distribute it, we’re discovering that results are still a challenge to measure.

Organizations want to be able to recognize and quantify the value and benefits of their content marketing. Applying meaningful metrics and KPIs [key performance indicators] will demonstrate value, help garner additional resources and investment, recruit support and participation in content initiatives, aid in optimizing campaigns, and enhance the understanding of consumer wants and needs. This drives organizational efficiency in content conception, production, publishing, and dissemination across not only owned, but paid and earned media as well.”

Want to feel better? Here are the study’s key findings:

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marketing news tidbitsSince I read so many marketing posts and news, I collect a lot of information in tidbits. Then I thought… why not share these with my readers? So, every now and then, I’ll share this stuff with you.

Here are this week’s Marketing News Tidbits:

  • A new domain extension will soon be available and you may not be pleased. .sucks will be available for general registration on June 1, 2015. Imagine if all the disgruntled customers, clients, donors, students, patients, etc. register their own .sucks domain and smear the organizations they despise. Ouch!

According to its website, “dotSucks is designed to help consumers find their voices and allow companies to find the value in criticism. Each dotSucks domain has the potential to become an essential part of every organization’s customer relationship management program.”

What do you think of this? Better do more social media monitoring after June 1! Continue reading

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Guest Post by Jeffrey Gitomer

woman shaking handsHow important is face-to-face networking to sales, relationships, career, and success?

I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client, and vendor for the past 22 years. Here are two important facts about John:

  1. His insurance business has exploded with growth over the past 22 years.
  2. He is a MAJOR business networker in Charlotte.

I wonder if these two facts are connected? (Hint: THEY ARE!)

I asked John to tell me what networking has meant to him and his business over the last 20 years. His immediate answer was, “It has been the foundation of my most valuable clients, friends, suppliers, and relationships!”

Here’s the background of how to succeed as a local business networker from arguably the toughest sales category on the planet: insurance.

Here is John’s story and tips in his own words: Continue reading

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subaru-dog-commercialEvery once in a while, a TV spot or ad makes me laugh out loud. When it does, I remember it and may even share it.

That’s the case with this 2014 Suburu commercial that’s still in rotation. Its creativity and use of dogs makes it memorable and long lasting. (You know what they say about using kids and dogs, don’t you?)

According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”

There’s a down side, however says the marketing and branding company. “If the humor distracts from branding and communication, … Continue reading

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Guest post by Karleia Steiner 

acquisition tipsPopular stories from companies such as Facebook and AirBnB have many smaller business owners believing that customer acquisition will be easy as long as they have the right product or service. While maintaining an unparalleled product is the first step in expanding a customer base, owners will also need to take a look at the following tips to keep their pool of customers growing throughout the years.

1. Content Marketing

Savvy marketers have jumped on the Content Marketing bandwagon with good reason. Content marketing is generally considered to be the most cost-effective method of getting new customers. Once you set up your social media accounts and your website is up and running, you can regularly release engaging and helpful information with blogs, white papers, and press releases to increase your company’s visibility at little to no cost.

2. The 80/20 Rule Continue reading

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