generate-leads-canstockphotoNew Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.

Yet, social media use rose from 59% in 2013 to 68% this year. That’s a reasonable gain for a marketing channel that B2B marketers claim to be “slow and challenging.”

Despite the problems, one survey respondent said that social media “allows potential leads to hear a company’s voice and experience our personality even before meeting in person.”

So, what are the biggest obstacles to generating new leads via social media? Continue reading

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The Ice Bucket Challenge is still going strong, having raised $62.5 million for the ALS Association as of August 23. Along with that, the criticism continues. Ad Age writer, Anne-Marie Kline, refers to this as “narcissism masked as altruism.”  

Recent pundits include Pamela Anderson, who wants the ALS to stop using animals for research. (I understand her passion on this one.)

Bill Dwyre of the Los Angeles Times says, “The sad news is that we seem to need a viral Internet event to stir us up.”

A Catholic archdiocese in Ohio denounced donations to the ALS Association because of the organization’s position on embryonic stem-cell research. 

As far as I’m concerned, they’re all wet!  Continue reading

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ice_bucket_promo3Who could have predicted how successful and widespread the ALS Association’s Ice Bucket Challenge would be? It is a charity phenomenon that will go down in fundraising history.

It is also among the biggest viral hits in Facebook’s history! According to the Huffington Post, “2.4 million videos ‘related to the ice bucket challenge have been shared’ on the social network, and more than 28 million people have posted, commented or liked a post relating to the challenge.

As of yesterday, Wednesday, August 20, The ALS Association has received $31.5 million in donations compared to $1.9 million during the same time period last year (July 29 to August 20). These donations have come from existing donors and 637,527 new donors to The Association. Unbelievable.

Even though the original idea doesn’t belong to the ALS Association, the organization piggybacked on it and it took off like a rocket. Celebrities, politicians, and everyday people have jumped on the bandwagon. But, not everyone is über positive about the campaign.  Continue reading

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Customer Response. Wordcloud Concept.When you take the time to complete customer surveys, do you ever hear back from the companies that send them? Me either!

On a recent business trip, I actually received an email reply from the general manager of a Residence Inn. Imagine that!

I have to say that it left a really positive brand impression on me. And, that was in addition to the positive experience staying at the hotel for three nights this month.

Here’s what happened…  Continue reading

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download-buttonA lot of people are downloading images they find online. They need them for projects, business presentations, blogs, newsletters, and other purposes. But, is it legal? Can you just use any image you find online?

The answer is, it depends.

Curtis Newbold, “The Visual  Communication Guy,” created an excellent visual guide to using images. Entitled, “Can I Use that Picture? The Terms, Laws, and Ethics for Using Copyrighted Images,” Newbold created it to help us sift through the complexity of image use and licensing.

Here are some examples:  Continue reading

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content-marketingSo, content marketing is all the rage. I use it. A lot of marketers are using it. And, a lot of small businesses and nonprofits are using it, too. But,… is it working?

A new report from OneSpot and 614 Group (reported by MarketingCharts), a majority of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results. That comes to 66% who aren’t seeing the results they’d like.

For B2B (business-to-business) marketing, the top focus for content marketing is lead generation. For B2C (business-to-consumer), brand engagement is the objective.

So, what’s working?

Continue reading

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