Stock photos are everywhere – on billboards, websites, print and digital ads… Organizations with big and small marketing budgets find royalty-free stock images easy to access, inexpensive to purchase, and a cinch to use. So, what’s wrong?
There are definite drawbacks to using stock photos. Even though I use them all the time, I wish there were better options. Here’s why. Continue readingShare this post!
As a marketer I should have known better. Sometimes, we are so focused on advising others that we neglect to follow our own advice.
Email marketing has proven to be the mainstay of digital marketing campaigns for both the business and nonprofit sectors. According to the Small and Medium-Sized (SMB) Lead Generation Benchmark Report, email marketing is the most effective online tactic for lead generation. Email marketing is also essential for nonprofits – if they can increase their deliverability rates, they could increase their revenue by 14%! (The 2015 Nonprofit Email Deliverability Study)
So, what’s the #1 barrier to greater email marketing success?
It’s all in your lists!
I thought I’d share this post I wrote in 2012.
The Jewish holy day, Yom Kippur, begins tonight – 24+ hours of repenting sins and fasting. So, I thought it would be appropriate to list some of the marketing sins I have committed in the past year. It doesn’t matter whether you are Jewish or not, please add your own (marketing) sins to my list and we can begin fresh. Continue readingShare this post!
It’s not just Donald Trump, Ann Coulter, and other celebrities slinging dirt on social media. There are plenty of “regular” people ranting, pointing fingers, and practicing totally obnoxious behavior.
It’s almost as if social media has given everyone with a grudge a platform to release all their tension, anger, frustration, and negative thoughts. It may be healthy for them to unload – maybe even cathartic – but, what if you’re on the receiving end?
I made the mistake of voicing an opinion on a “political” Facebook page. My comment wasn’t rude or provocative. In fact, I posed it as a question.
What I got in return were 2-3 mean-spirited replies. The weird thing is that I wasn’t disagreeing with these people. They interpreted my comments as opposite to their beliefs for some reason. I think they watch for any hint of opposing views to trounce on unsuspecting commenters with a “Let’s get ’em!” mentality. Continue readingShare this post!
If you’ve been lead to believe that social media marketing and other channels are THE way to grow your business or nonprofit, then you’d be incorrect. And, there’s another study to prove it.
The Boston Consulting Group Brand Advocacy Index (BAI) tells us what really matters is what people say – their word-of-mouth recommendations.
Direct word-of-mouth recommendations from friends and family are by far the most important source of information for customers thinking about buying a product or service.”
In fact, what we call brand advocacy is about four or five times more influential than traditional and social media in making purchases. Continue readingShare this post!