With so much attention paid to mobile marketing, it’s interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp.
The reason could very well be that many emails and landing pages are not designed for mobile viewing. The study also points out that when campaigns have multiple links, those deeper in the email get fewer clicks, across all devices. In fact, the fifth link in a campaign was found to get roughly half as many as the first.
Other findings: Continue readingShare this post!
Once you participate in social media and content marketing on a regular basis, don’t you feel obligated to maintain what you’ve built? I always thought so.
Don’t our social media connections and blog readers expect us to post relevant content and engage with them? After taking an entire week off social media, I discovered that the sky didn’t fall and I didn’t lose followers either.
Know why? Continue readingShare this post!
Like many of you, I share bad customer experience stories with friends and family. After all, word-of-mouth counts a lot these days and no brand wants bad reviews.
I also like sharing customer experience redemption stories, too, and this one today is just that. Continue readingShare this post!