chip-on-shoulderWhen you cold-call prospects, how do you respond when they ask if you’re selling something? It’s a very common question busy people will ask when they don’t know you.

IF you keep a positive attitude, no matter what, you have a slight chance to move prospects to the next step. But, if you don’t, the odds are high that you’ve blown their first brand experience with your organization.

This happened to me yesterday and it took me aback.  Continue reading

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Guest post by Dennis Fischman

blog-post-cubesIt’s time to post to your blog. You scratch your head, pace up and down, drum your fingers, start several posts and delete them…and at last, you have it. It’s a good idea. You put the finishing touches on it and hit, “Post.”

“Uh-oh,” you say. “Now what am I going to use for Facebook?”

Save time and worry: take that one good idea and use it again. Here are ten ways you can re-purpose one good idea for blogs, social media, video, and print. Continue reading

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Computer keyboard conceptFor all those naysayer marketing experts who predicted the demise of e-mail marketing, all I can say is: Ha! You’re wrong!

In Gigaom Research’s new study entitled, “Workhorses and Dark Horses – Digital Tactics for Customer Acquisition,” we learn that email is consistently used across the entire marketing funnel.

Email marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention, and conversion. In fact, 56% of respondents identified email as being the most effective at retention, several points ahead of the second-most-effective tactic.”

The study demonstrates that 86% of survey respondents use it regularly, making it the most widely used digital marketing tactic, ahead of social media marketing (72%) and SEO (70%). Does this surprise you?

Yet, guess which two digital marketing channels are receiving the most budget allocations?  Continue reading

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sponsored-postSponsoring content in your social media networks and in digital publications may be money wasted. Paying for what marketers call, “native advertising” such as promoted tweets, advertorial articles, and sponsored blog posts may not be the wisest move.

According to survey results from Contently, 54% of readers don’t trust sponsored content. As respondents’ education level increased, so did their mistrust of sponsored content.

What’s more, two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand and 59% believe a news site loses credibility if it runs articles sponsored by a brand.

And, even though the terms, “sponsored content” mean different things to different people, one thing’s for sure. It creates suspicion for a lot of readers. Continue reading

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businesswoman-arms-upA recent Harvard Business Review article by Marc de Swaan Arons, Frank van den Driest, and Keith Weed, uncovers what it takes to be a high-performing company. The Marketing2020 study has some excellent observations from which any sized business or nonprofit organization can benefit.

One major fact: The study demonstrates that marketing is no longer one entity, but extends throughout an organization, tapping every function. It’s always validating to read what many of us have been preaching for eons. Marketing is NOT a department. It is a mindset.

 

Here are some of the findings and recommendations:

Continue reading

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