TOTALLY UNCORKED ON MARKETING

Elaine Fogel

Valuable Printing Concepts You’ll Want to Know for Marketing – Part II

ink colors

Continued from Part I

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so you’ll know exactly what you’re getting.

Here are more of the commonly used printing concepts and terms to get you started:

Color Systems:

We use several methods (or systems) to identify colors in both print and electronic applications. These are the two most common models we use in printing: Continue reading

Valuable Printing Concepts You’ll Want to Know for Marketing – Part I

ink colors

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so you’ll know exactly what you’re getting.

Here are some of the commonly used printing concepts and terms to get you started: Continue reading

7 Important Customer-Related Definitions You Should Know

businesswoman shaking hands with customer

If your organization has customers, then it’s important for you and your team to know and understand the most commonly used and important customer-related definitions used today. If you’re a marketing professional, chances are you’re familiar with these terms. But, if you’re not, and you manage marketing without a great deal of background in it, or you simply have an interest, this is for you!

These definitions are the ones I included in my book because I thought they best described the terms without any mumbo-jumbo, marketing-speak. 😉

Here are 7 Important Customer-Related Definitions You Should Know:

Continue reading

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