two young beautiful woman on whiteMillennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!

According to Keller Fay Group’s TalkTrack® May 2013 – April 2014,Despite their tech savvy, 84% of [Millennials'] WOM (word-of-mouth) impressions are as a result of offline conversations, primarily face-to-face.”

This is quite shocking considering that Millennials are a communicative generation, accounting for 689 million WOM impressions about brands per day. And, I always thought they had their thumbs buried in Facebook pages. Who knew?

So, what are they discussing?

Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

New messages in mailboxWant to know where your small business or nonprofit stands on inbox placement? Well, now you can compare your industry thanks to a new study by Return Path.

First, let’s look at which industries are faring better than average:

At the top, health and beauty’s inbox placement rate is 96% compared with the average of 83%. Second is insurance at 92%. And third, comes food and beverage at 91%.

Others above average include: automotive, apparel, retail, nonprofit, hospitality, and finance.

Included in the industries that fall below average are: telecommunications, publishing/broadcast/Internet, biotechnology, consumer services, and media and entertainment.

Take a look at the chart to check where your industry falls.  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Most of us know that keeping customers is important to the success of our businesses or nonprofits. Yet, there’s still an over-weighted emphasis on customer acquisition even though it costs more.

Retaining customers is part of a much bigger picture. In my upcoming book, Beyond Your Logo: 7 Brand Ideas That Matter Most to Small Business Success, I delve into this topic.

Without customers, your business would not exist. It’s that simple. Your business success and longevity depend on acquiring and retaining its target customers. You can’t do so without developing and maintaining a customer-centric mindset.”

A customer-centric mindset (or customer orientation) “moves from selling products and/or services to serving customers’ needs and engaging them as people individually, not as a collective or by customer number. It is a mindset that puts customers at the center of every action.”

And, since customers’ experiences are directly connected to your brand, it makes sense to focus on every customer touchpoint to increase retention.

If you need the numbers to convince you, check out this customer retention infographic by Sparked that I discovered on the LoyaltyToday blog. Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Baseball PitcherYou know who you are… LinkedIn members who send countless messages pitching your business, products, or services in your first communication with new connections. What’s with that?

Do you really think that people will receive your messages with open hearts and minds? I know I don’t.

How about creating a relationship first? Would you approach someone at an in-person networking event and immediately start selling, or would you engage in some conversation first? (That was rhetorical.) Well, LinkedIn is the same thing!

Plus, how many of these sales pitchers bother to read our profiles to see whether we fall within their target audiences? I can’t even count how many times LI members try to sell me the same marketing services that I offer! Hello? Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Guest post by Ivan Serrano

social-media-etiquetteYou’re taught to keep your elbows off the table, to say, “please and thank you,” to treat others as you want to be treated, to say “excuse me” and not to speak out of turn. The list goes on and on.

Though learning the proper etiquette changes across oceans and for different cultures, every culture has a set of standards they expect of the citizens around them. Believe it or not, so too, does social media.

For businesses seeking to expand their name, brand, or face, the way to market is moving increasingly towards strategic online marketing. The platforms to get started on? Everything from Facebook and Twitter to Google Hangouts, Instagram, Vine, and even YouTube.

But the common mistake most businesses make is the false assumption that every social media site is exactly the same, and that a post on one can mean the post gets re-posted on every other site. Every site has its own personality, and with that, comes responsibilities.  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Inbound Marketing Concept. Purple Vintage design.Trying to demonstrate ROI (return on investment) for inbound marketing tactics is proving to be challenging, says a new HubSpot study. With so many companies and organizations trying to “get found,” inbound marketing has been active for many years. (Inbound marketing: “activities that bring visitors in, rather than marketers having to go out to get prospect’s attention.” Wikipedia)

According to the study report “Businesses now turn to inbound methodologies to power sales (25%) and even customer service (10%).”

So, if you’re using content marketing, white papers, special offers, free stuff, etc. to draw in leads, you’ve been practicing inbound marketing. But, have you been tracking your ROI?  Continue reading

Let's connect! facebooktwittergoogle_pluspinterestlinkedinyoutubetumblrfacebooktwittergoogle_pluspinterestlinkedinyoutubetumblr
Why not share this? facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail
1 2 3 103

Subscribe to My Blog by Feed

Use your favorite feed. 

My Upcoming Book!

My Upcoming Book!

Subscribe to My Newsletter!

Subscribe to My Newsletter!

My Company

Solutions Marketing & Consulting

Check our Promo/Printing Deals!

Check our Promo/Printing Deals!

Contributor to:

SmallBizClub

5 Promo Product Marketing Facts

Custom Printing: Why Pay More?

Giving Tuesday – Dec. 2

Giving Tuesday – Dec. 2

Promotional Products Made Easy!

Promotional Products Made Easy!

Learn About Custom Printing

Learn About Custom Printing

Schedule a Call with Me!

My Latest Tweets

Categories

Blog Archives