The 2013 Social Media Marketing Industry Report is out and Michael A. Stelzner of Social Media Examiner has some valuable data for us. Here are ten findings that I found valuable:
- Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
- Tactics and engagement are top areas marketers want to master: At least 88% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
- Marketers want to learn most about blogging: While 58% of marketers are blogging, 62% want to learn more about it and 66% plan on increasing blogging activities in 2013.
- Most marketers aren’t sure their Facebook marketing is effective: Only 37% of marketers (slightly more than one in three) think that their Facebook efforts are effective.
- A majority of marketers are not able to measure their social media activities: Only about one in four (26%) agreed they are able to measure their social activities.
- Marketers are integrating social media and traditional marketing: 79% of marketers agreed that they had integrated their social media and traditional marketing activities.
- Marketers are spending more time on social media marketing: A significant 62% of marketers are using social media for 6 hours or more and 36% for 11 or more hours weekly.
- The top two benefits of social media marketing are increasing exposure and increasing traffic.
- Marketers are getting leads by using social media marketing: By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
- Facebook still leads the pack as the top social media platform: 67% of B2C marketers select it as their number-one choice; Facebook and LinkedIn are tied for number one with B2B marketers at 29% each.
How many of these findings are you experiencing with YOUR business?
One of my blog readers sent me a link to a short video that explains the IKEA business model. Surprisingly, it is operated by a nonprofit called the “Interogo Foundation, which is an enterprise foundation based in Liechtenstein. The Interogo Foundation has the main purpose to support and invest in expansion of the Inter IKEA Group and the IKEA Concept and ensure long-term success. The foundation owns itself and the Kamprad family is on the supervisory board.”
I had no idea that the international retailer IKEA had this type of setup, so I started doing some online research. The hierarchy of the company is fascinating.
Now, check out this video from OnlineMBA. What do YOU think of this business model? Do you think this video could affect consumers’ brand loyalty? Please share!
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WHAT YOU NEVER KNEW ABOUT IKEA …
An annual failure report, you ask? What the heck is that?
A very interesting article in Inc. suggests that writing an annual failure report will provide organizations with good lessons and help them “establish a culture that emboldens employees to take risks.”
The article cites an example from a Canadian nonprofit, Engineers Without Borders Canada (EWB), that has published a “failure report” alongside its regular annual report for the past five years.
What’s fascinating is that the EWB Web site posts its 2010 Operations Report and annual reports from 2002 through 2009, but nothing after that. So, the only report from 2011 online is its Failure Report.
I took a look at the 2011 failure report and it’s a 32-pager! The pre-amble explains the rationale behind it:
EWB believes that success in development is not possible without taking risks and innovating – which inevitably means failing sometimes. We also believe that it’s important to publicly celebrate these failures, which allows us to share the lessons more broadly and create a culture that encourages creativity and calculated risk taking. This is a culture we value within EWB, and also try to work with our partners in Africa to create in their organizations.
We are excited to be able to share these Failure Reports from our program staff and volunteers.”
In the report, Ashley Good, EWB’s venture leader, noted that after four years of publishing the report, “trends are starting to appear, and we have had the chance to use this awareness to make failures foreseeable and therefore avoidable… We write a failure report and through this exercise discover how we can become a stronger learning organization, just as we test ideas as prototypes, reflect, and try again to discover ways to create systemic social change.”
In my personal experience working in the nonprofit sector, I love this concept! I must admit, however, that I still feel some apprehension. I wonder how donors will respond… and funders. Will they accept the fact that their dollars are funding “unproven, early-stage ideas knowing they could fail?”
What do you think?
As a donor, would you continue to give gifts to charities that take risks and share their failures?
As a nonprofit professional or board member, would you consider taking this approach?
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