holiday-2014

 

At this festive time of year, I want to wish you the very best of the winter holidays. May you have good health, a relaxing break, and lots of fun!

Happy and/or Merry…

Hanukkah (Dec. 17-24)

Winter Solstice (Dec. 21)

Christmas (Dec. 25)

Boxing Day (Dec. 26)

Kwanzaa (Dec. 26-Jan.1)

 

 

 

 

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computer mouse with handWith so much attention paid to mobile marketing, it’s interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp.

The reason could very well be that many emails and landing pages are not designed for mobile viewing. The study also points out that when campaigns have multiple links, those deeper in the email get fewer clicks, across all devices. In fact, the fifth link in a campaign was found to get roughly half as many as the first.

Other findings:  Continue reading

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safeway-bakeryLike many of you, I share bad customer experience stories with friends and family. After all, word-of-mouth counts a lot these days and no brand wants bad reviews.

I also like sharing customer experience redemption stories, too, and this one today is just that.  Continue reading

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Image Source: ShutterStock.com

Image Source: ShutterStock.com

Guest post by Hilary Loren Smith

In today’s Internet-saturated society, everyone seems to be engaged with their hand-held devices, whether they are texting or tweeting, blogging and posting, or simply surfing the web. Speaking of surfing, let’s say we were having a big beach party, can we get all the cool kids out there riding those online swells talking about our gig?

That is the concept behind cranking up your content and blasting it out over the Internet. With the help of your new web buddies, your event could be the biggest thing to hit the sand since the Beach Boys. If you can get them stoked about your party, they will be chatting up a storm and promoting it for you. Here are three ways to get your material ripping online:

1. Surf’s Up! (Or, when is it the best time to hit the waves?)

Surfers seem to have a sixth sense about which wave will turn into a huge swell and when those waves are up. That’s when there are countless numbers of them out there hanging ten.

The same goes when it is “happy hour” online with the most traffic. Forbes magazine released these stats that show when the most sharing happens on social networking sites:  Continue reading

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