Woman shopping onlineIf your company’s target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like individuals?

If you approach B2B online marketing the same way you would if customers and prospects were consumers, you’re ahead of the game. According to a recent study by Forrester Consulting for Intershop, and reported by eMarketer, “Business-to-business (B2B) end-user buyers—nonprocurement business professionals who purchase products and services for work-related activities… want a consumer like experience when researching and making business purchases online.”

Now, how do these buyers find your online presence?  Continue reading

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Angry Man Jumping on a ComputerThe reason I’m late with my first post of this week is because of technology. I spent three days troubleshooting a problem that seemed impossible to resolve. Grrrr.

I’ll wager that you and most everyone who owns a computer and other technological devices have been at the mercy of technology at some point. It can be the most disruptive, aggravating experience that hinders our ability to work and communicate. Double grrrr.

The biggest problem as I see it is that our various devices don’t always play nicely in the sandbox. Unless, of course, you stay brand loyal to one company, and even then there are no guarantees.

Late last week, I couldn’t print a thing. My Windows 8.1 PC was not recognizing my network printer at all even though the printer icon appeared in the Control Panel’s “Devices and Printers” window. I uninstalled the drivers, re-installed them, and repeated again as if that would make a difference. Each time I tried to print, the print window indicated that there were no printers installed.

To infuriate me more, Windows wouldn’t give me access when I tried to “Add a printer.” I called HP for printer support and lo and behold, the printer was working just fine. I could send a document to print from another computer, just not mine.

So, I checked my network, fiddled with settings, and finally called Belkin for router support. I couldn’t get into my router url address at all. After some friendly support, I cleared my browser history and voila – I got in! But, that didn’t resolve my inability to print.

I won’t bore you with more details, but suffice it to say that I researched online forums extensively and attempted a multitude of solutions to no avail. I finally called Costco Concierge Service for help (as I purchased my Dell desktop from its online store). The rep was extremely helpful, but unfortunately, nothing seemed to work… until he suggested that I do a system restore. (That’s when you turn back the clock and restore your computer to a previous date.)

I had thought of doing that previously but for some reason didn’t do it. Thank goodness it worked. I had downloaded Quicktime 7 which appeared to be the culprit. Everything works fine now and I can now get back to work.

BUT… wouldn’t it be nice if all our technological devices could somehow talk to each other to resolve issues? Is it a conspiracy that they don’t? Or, has technology advanced so speedily that we experience these glitches too frequently?

Yes, of course, the MAC people would jump in now and claim these problems are attributed to PC systems – that they never have these types of concerns. Whether that’s true or not, you and I are beholding and dependent on technology to function.

Regardless of who the manufacturers are, which devices we use, or which versions of software we buy, we are destined to have problems. And because of that…I want to scream!

Would you like to join me in a collective scream? “I’m mad as hell and I’m not going to take this anymore!”  (Network, 1976)

Let’s share this and send a strong message to the technology manufacturers. As if that would help.

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donors-oxytocinOK, fundraisers and nonprofit folk… how far would you go to get your donors to give more? Would you consider using modern marketing techniques that many retailers use?

What if you had the option of using Aroma, Touch and Words to stimulate giving? Curious?

According to a recent article in The Nonprofit Times, Russell James, III, Ph.D., a professor of personal financial planning at Texas Tech University in Lubbock, Texas, tested the effects of aroma, touch, and specific words on charitable giving. His findings are surely fascinating.  Continue reading

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In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”

Respondents rated their level of satisfaction with a variety of traditional marketing tactics. Surprisingly, they chose coupons as having the greatest satisfaction, with newspapers having the least. Coupons performed well in terms of overall satisfaction and were the most widely used tactic with 83% of respondents using them and 77% of those saying they were either somewhat or very satisfied with the results.

Interesting that daily deals like Groupon, had just 29% of respondents using them and nearly one in four stating they were “least satisfied” with the results. Daily deals also topped the list of tactics that affiliates felt were “too risky” (14%).

local-marketing-tactics

Other Data to Note:

Continue reading

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marketing-toolsI’m always on the lookout for new sites and tools that help make marketing easier. Here are some tools I’ve recently discovered:

1. Last December, I published a post entitled, “Should Facebook Add a Sympathy Button for Bad News?” In it, I suggested the networking site add more sentiment symbols. Well, now it has! Have you seen the new free Facebook stickers you can add to comments? Check it out and get creative!  Continue reading

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In the business-to-business world, LinkedIn is the king of content. In fact, 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often.

The 2015 B2B Content Marketing Trends – North America from Content Marketing Institute/MarketingProfs also demonstrates that respondents find that LinkedIn is the most effective of all social media platforms. What’s interesting is that 55% of respondents represent micro and small businesses in North America.

So, why is LinkedIn number one with B2Bs?   Continue reading

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