If your charitable organization wants to gain attention, one sure-fire way is to create something so visual and creative, it gets shared like crazy.

If you look around, you should find examples online. I discovered this one from the Colorectal Cancer Association of Canada and it caught my eye immediately.

Not only is it creative, it hits the charity’s mission, well, right in the butt. See what I mean…

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social media dos and don'tsIs your small to medium-sized business making social media mistakes? It may be without you even knowing it!

I can’t count how many overt social media pitches and spam I receive on a daily basis. Or, the posts I read that I abandon early because the landing page’s design and layout sucks. Or, the invitations I receive to connect with people who are faceless!

I recently discovered this fantastic infographic from The Insurance Octopus in the UK. I recommend that you print it out and tape it within eye distance of your computer at work. It will serve as an excellent guide to the rights and wrongs of marketing your business without ticking people off.

“While social media offers numerous opportunities for SMEs, there are a number of dos and don’ts when it comes to running and managing social media channels for your business…
Social media should be a great tool for your business, so use these Dos and Don’ts of Social Media for SMEs to help harness social media as an integral part of your marketing strategy!” (The Insurance Octopus)

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sign-results-iclipartAre you one of the 67% of marketers who named content marketing measurement as the top area in which they needed to invest this year? Do you want to learn how to get better results?

A new study by Altimeter  says the majority of companies still lack a documented content strategy, so they’re falling short in knowing what they want to (or can) measure, much less having the tools and expertise to understand how to measure it.

Does this describe your business or nonprofit organization?

With so many of us embracing content marketing and the social media channels in which we distribute it, we’re discovering that results are still a challenge to measure.

Organizations want to be able to recognize and quantify the value and benefits of their content marketing. Applying meaningful metrics and KPIs [key performance indicators] will demonstrate value, help garner additional resources and investment, recruit support and participation in content initiatives, aid in optimizing campaigns, and enhance the understanding of consumer wants and needs. This drives organizational efficiency in content conception, production, publishing, and dissemination across not only owned, but paid and earned media as well.”

Want to feel better? Here are the study’s key findings:

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marketing news tidbitsSince I read so many marketing posts and news, I collect a lot of information in tidbits. Then I thought… why not share these with my readers? So, every now and then, I’ll share this stuff with you.

Here are this week’s Marketing News Tidbits:

  • A new domain extension will soon be available and you may not be pleased. .sucks will be available for general registration on June 1, 2015. Imagine if all the disgruntled customers, clients, donors, students, patients, etc. register their own .sucks domain and smear the organizations they despise. Ouch!

According to its website, “dotSucks is designed to help consumers find their voices and allow companies to find the value in criticism. Each dotSucks domain has the potential to become an essential part of every organization’s customer relationship management program.”

What do you think of this? Better do more social media monitoring after June 1! Continue reading

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Guest Post by Jeffrey Gitomer

woman shaking handsHow important is face-to-face networking to sales, relationships, career, and success?

I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client, and vendor for the past 22 years. Here are two important facts about John:

  1. His insurance business has exploded with growth over the past 22 years.
  2. He is a MAJOR business networker in Charlotte.

I wonder if these two facts are connected? (Hint: THEY ARE!)

I asked John to tell me what networking has meant to him and his business over the last 20 years. His immediate answer was, “It has been the foundation of my most valuable clients, friends, suppliers, and relationships!”

Here’s the background of how to succeed as a local business networker from arguably the toughest sales category on the planet: insurance.

Here is John’s story and tips in his own words: Continue reading

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