TOTALLY UNCORKED ON MARKETING

Elaine Fogel

Guest post by Amy Cowen

cartoon man riding in carVirality – the seldom achieved dream of all content creators! You slave in front of your computer for hours at a time, producing relevant, witty, and engaging content – or at least, you think so. You polish it all up, hit the publish button, and wait in anticipation.

Most of the time your content falls flat on its behind, but sometimes you’re rewarded for your hard work! The numbers keep going up, your subscribers list is growing, you notice a towering spike on that Google Analytics graph, and you’re over the moon with joy!

I’m here to tell you to hold off with the festivities. This is not the time to be celebrating. This is the time to be working extra hard to take advantage of that reader interest you’ve managed to peak. If you allow this ship to sail without making the most out of it, you’re doing a piss poor job, because who knows when the next opportunity will come along.

Here are some things you should consider doing in order to get the most out of a viral article or a blog post and to ride that wave as long as possible. Continue reading


millennials at a tableEven though there may be some discrepancy in identifying which ages apply to millennials, there’s one thing that’s true. This generation is now more populous than Baby Boomers!

According to the Pew Research Center:

Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).

And, the generation is growing thanks to young immigrants.

With immigration adding more numbers to its group than any other, the Millennial population is projected to peak in 2036 at 81.1 million. Thereafter the oldest Millennial will be at least 56 years of age and mortality is projected to outweigh net immigration. By 2050 there will be a projected 79.2 million Millennials.

Continue reading


Guest post by Dixie Somers

young woman with mobile phoneMarketers are always striving to adapt their tactics with the times. As smartphones become the norm, it would be natural to cater to the mobile market. Like other channels, however, there are pros and cons to mobile app marketing. Here is a list of some pros and cons of using mobile app marketing for your business.

The Pros and Cons of Mobile App Marketing

PROS

Extent of Reach

The number of smartphones in use is increasing rapidly. At this point, mobile marketing can provide nearly twice the sales possibilities than online marketing, according to some experts. Not to mention, many of the people use their phones to search the web and research just like they would on a desktop or laptop computer. Continue reading

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