B2C Marketing
What Bugs Customers the Most About Your Service?
No matter how big or small your business or nonprofit is, customer service can make or break its brand. At some point, most of your customers will seek customer support for a variety of reasons. Can you guess what bugs them the most?
According to Consumer Reports National Research Center, 88% of the people surveyed recently had dealt with customer service in the past year—to question a bill, request a repair, return ill-fitting merchandise, and more. Many of them didn’t like the experience and had a problem with customer service. Although the findings relate to B2C (business-to-consumer), it’s worth looking at for B2Bs and nonprofits.
The findings:
Email Marketing is Strong Influencer in B2C Buying
How’s this for a statistic? Nearly all (98%) of the more than 1,800 consumers polled are influenced by a marketing email to make a purchase!
This a good indicator for small and medium businesses that email marketing works, especially when it meets certain criteria.
And, what are the criteria? I’d thought you’d never ask.
What Works in B2C Email Marketing
According to Phil Britt of Direct Marketing News who reported on the BlueHornet Networks study: Continue reading
Marketing News Tidbits for May 29, 2015
Yesterday, Google added a new app to its repertoire of free tools. Google Photos a new, standalone product, “gives you a home for all your photos and videos, helps you organize and bring your moments to life, and lets you share and save what matters.”
Some features include: Continue reading
