Lead Generation
Just in time for Halloween, this spooky infographic comes from GetResponse.
Happy Halloween!
Yes, you read that correctly. There’s very little money in social media marketing.
In fact, in a recent study by Regalix, a majority of B2B (business-to-business) respondents said that less than 10% of their revenue comes from social media marketing! Did you get that? It’s a good thing a majority claim that they allocate less than 10% of their marketing budget on it.
Now, here’s where there’s a big disconnect: Continue reading
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
Yet, social media use rose from 59% in 2013 to 68% this year. That’s a reasonable gain for a marketing channel that B2B marketers claim to be “slow and challenging.”
Despite the problems, one survey respondent said that social media “allows potential leads to hear a company’s voice and experience our personality even before meeting in person.”
So, what are the biggest obstacles to generating new leads via social media? Continue reading
