Elaine Fogel

Whether you work for a business or nonprofit, there are ebbs and flows in any organization. Some are seasonal, while others are determined by other factors.

Even though it’s a fact that it costs less to retain customers than to go after new ones, a new Econsultancy study shows a difference in where organizations are focusing versus where they should be focused.

Here’s the study question: Is your company more focused on acquisition or retention marketing? 

Take a look at these acquisition results:


Now, the next question: On which area do you think your organisation should be more focused?

And, these retention results:


Does this surprise you?

On which does your organization focus more – acquisition or retention marketing, or both equally? Explain why.

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