Forgive My Marketing Sins

I thought I’d share this post I wrote in 2012.

 

The Jewish holy day, Yom Kippur, begins tonight - 24+ hours of repenting sins and fasting. So, I thought it would be appropriate to list some of the marketing sins I have committed in the past year. It doesn’t matter whether you are Jewish or not, please add your own (marketing) sins to my list and we can begin fresh. 🙂

 

1. Forgive me for not reading every marketing book and publication I have received. I wish I had, but they continue to build in an overwhelming pile that exhausts me. I realize that I must plunge in periodically to make a dent, but I struggle with work-life balance.

2. Forgive me for having ill feelings towards prospective clients that do not return e-mails and phone calls after they ask me for a proposal or quote. That is just outright rude behavior. How difficult is it to send a quick e-mail indicating that they are no longer interested? Do they realize how long it takes to prepare?

3. Forgive me for my occasional disdain for social media. It frequently zaps my time when I should be doing other things.

4. Forgive me for not always writing my marketing strategy down on paper and, instead, keeping it in my head. It’s much better if I can review it and make adjustments whenever necessary. And, besides, I advise everyone else to have a solid strategy, so I must follow my own advice.

5. Forgive me for occasionally feeling impatient or down. Marketing is a long-term effort, not a quick fix. When I don’t see results in a time frame I want, I can get cranky.

So, there are my top five. Your turn.

What are your marketing sins?

 

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