brand personality
Have you given any thought to your business’ or nonprofit’s standard font styles? You know, the ones you’re supposed to use consistently in your marketing communications?
I actually blogged about this in January 2014, “Why Typography is Important in Marketing,” and in March 2011, “Use Simple Fonts for Better Marketing Results.” What’s interesting is that not much has changed.
What prompted me to revisit this topic was an email I received from a marketing colleague yesterday:
Change is not an event, rather it’s a process.
In my experience, it starts with leaders understanding that change is necessary — and then creating a leadership team to assist with developing the implementation plan and managing adoption.
What did you notice immediately? Continue reading
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!
So says a terrific article in AdAge and I couldn’t agree more.
Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. ‘We need b-to-b to be more human,’ said Andy Goldberg, global creative director at GE. That sentiment was echoed by other marketers and agency execs who shared their predictions for the top b-to-b trends of 2015.”
When did the humanity in marketing lose its luster? When we allowed ourselves to be distracted by the “next big things?” Continue reading
The demise of the 3½ x 2″ business card is a myth. If you’re working, you still need a business card. Why?
Here are seven good reasons:
1. They’re so easy to use. Business cards are the smallest form of advertising for your company or organization. Stash them in your pocket or purse in an attractive business card holder and you’ll look über professional when you whip them out.
2. They’re cheap to print. There are all kinds of business card offers online and offline. Some are cheaper than others to print. When you order cards, make sure that you’re comparing apples to apples in your specifications when you’re getting quotes. Some companies’ sizes are smaller or the stock is thinner. Our company charges $40 for 1000 cards on 14-pt white card stock, full color and bleed on both sides, and Aqueous coating. That comes out to 4¢/card! Now, that’s an inexpensive direct marketing tool. No stamps, no e-mail… you hand your business cards to people in person. Imagine that?! Continue reading
