Who Said Social Media Marketing Was Free?

Published May 22, 2014 | By Elaine Fogel

Whoever said that social media (SM) marketing was free is living in La-La Land. Even if your business has “free” SM accounts, content doesn’t appear by osmosis. It takes real, live people to create it, post it, and engage with it.

So, what does social media marketing cost?

As with most marketing tactics, the price tag relies on time and money. And, that figure is growing. Continue reading →

Posted in Business, Content Marketing, Marketing, Marketing Study Results, Social Media | Tagged C-Level executives, content, content development, marketing tactics, small-business owners, Social Media, Social media marketing, social media marketing strategy, Social Media Marketing University, social media measuring and monitoring, social media strategy development, social strategists