marketing and branding
How to Practice Sticktoitiveness and Succeed in Business
Sticktoitiveness? Yes, it’s a real word. I checked! Dictionary.com has the definition:
noun: dogged perseverance; resolute tenacity; also written stick-to-it-ive-ness
Example: The only way she has published so many books is through stick-to-it-ive-ness.
Funny how the example above matches my blog post today… perfectly!
It is with great joy that I officially announce the addition of my…. newly completed book!
I started the book project in April of 2013 and the launch date is nearing. If that isn’t an example of sticktoitiveness, I don’t know what is!
So, how did I do it? And, how can you achieve your business goals?
I’m not a coach, psychologist, or anything close - just a lowly marketing and branding specialist. But, I did learn a few things in the 2+ years I’ve been at this. Continue reading
Majority Of Small Business Owners Say They Lack Marketing Skills
A recent University of Phoenix study of small business owners across the US “enjoy what they do and are glad they did it, even with the challenges that go along.” (Erik Sherman, Inc.com) And, there’s more good news.
- More than two-thirds (67%) of owners are primarily motivated by being their own boss while 42% say having more flexible work schedules motivated them. Other motivations include taking pride in something they created (41%), going after greater financial success (41%), and taking on a new challenge (34%).
- 37% say they enjoy owning a business and 35% say they feel personal satisfaction.
Yet, admittedly, small business owners say they lack some important skills. Continue reading
Want to Create Memorable Ads? Make ‘Em Laugh!
Every once in a while, a TV spot or ad makes me laugh out loud. When it does, I remember it and may even share it.
That’s the case with this 2014 Suburu commercial that’s still in rotation. Its creativity and use of dogs makes it memorable and long lasting. (You know what they say about using kids and dogs, don’t you?)
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”
There’s a down side, however says the marketing and branding company. “If the humor distracts from branding and communication, … Continue reading
It’s Promotional Products Work! Week - Have You Hugged Your Promo Consultant Lately?
Today marks the beginning of Promotional Products Work! Week. Created by the Promotional Products Association International (PPAI), the week gives the industry a chance to toot its horn and create awareness for promo products as a powerful and effective advertising medium.
Disclosure: As part of my company’s marketing services, we are promotional product consultants and distributors. But, even if we weren’t, I have used advertising specialties many times in marketing campaigns. The research speaks volumes about their popularity in marketing and branding. Check out these impressive stats: Continue reading
