Guest post by Debbie Laskey, MBA

With brands both big and small diving into social media, how do you define successful social media marketing?

First of all, a social media plan must be written. Second, the social media plan must align with the overall annual marketing and communications plan. Despite what some CEOs believe, social media cannot be performed in a silo.

Third, a social media policy must be written and enforced. While it’s great when employees throughout an organization want to post about a brand, there should be some guidance as to the content and voice – which is why employees of many large brands include “Tweets are my own” in their bios.

To get you started on the road to successful social media marketing, here are my five favorite tips:

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