marketing campaigns
Who are the people who say good things about your business or nonprofit organization? Do you know?
With 84% of us trusting word-of-mouth recommendations from friends and family* (far more than any other form of advertising), are you missing out on opportunities?
According to a recent article in SmartBlog on Social Media by Doug Pruden and Terry Vavra, brands are ignoring something important. Continue reading
Guest post by Matt Zajechowski
Successful mobile email marketing is rare. Companies catering to the laptop and desktop set often fail to adapt to the small screen revolution. Many try, but can’t truly harness the power of integrating mobile culture with marketing campaigns.
The loss is tremendous since more than 40% of e-advertising sent to digital mailboxes every day is opened on devices such as smartphones and tablets, according to a study done by Reachmail. That statistic will only increase in the future as audiences conduct more and more leisure and business activities while on the go.
Commit the following faux pas and your company can wave good-bye to new customer prospects, substantial profit, and lucrative conversions.
1. Avoid issuing specific and visible calls to action.
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Marketing orchestration - a new buzz phrase coined by Forrester research for Responsys. What is it?
“An approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.”
Hey, Forrester, have you seen my speaking topic, entitled: The Internal Marketing Symphony Orchestrating [Department Function] Marketing Across the Organization?
