Elaine Fogel

Pareto Principle

Guest post by Karleia Steiner 

acquisition tipsPopular stories from companies such as Facebook and AirBnB have many smaller business owners believing that customer acquisition will be easy as long as they have the right product or service. While maintaining an unparalleled product is the first step in expanding a customer base, owners will also need to take a look at the following tips to keep their pool of customers growing throughout the years.

1. Content Marketing

Savvy marketers have jumped on the Content Marketing bandwagon with good reason. Content marketing is generally considered to be the most cost-effective method of getting new customers. Once you set up your social media accounts and your website is up and running, you can regularly release engaging and helpful information with blogs, white papers, and press releases to increase your company’s visibility at little to no cost.

2. The 80/20 Rule Continue reading

Check out my new book!
Sign Up For My Newsletter!
Subscribe to My Blog

Use your favorite feed. 

Contributor to:
SmallBizClub
MarketingProfs-Logo
My Company
Solutions Marketing & Consulting
Categories
Archived Posts