Elaine Fogel

planned gift donations

Couple in living room using remote control smilingIf you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. It surveyed consumers 21 and older from U.S. households with annual income of at least $150,000 about the types of media that they consume and the time they spend on each.

Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video. Not surprised? There’s more. Continue reading

Check out my new book!
Sign Up For My Newsletter!
Subscribe to My Blog

Use your favorite feed. 

Contributor to:
SmallBizClub
MarketingProfs-Logo
My Company
Solutions Marketing & Consulting
Categories
Archived Posts