tablets
With so much attention paid to mobile marketing, it’s interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp.
The reason could very well be that many emails and landing pages are not designed for mobile viewing. The study also points out that when campaigns have multiple links, those deeper in the email get fewer clicks, across all devices. In fact, the fifth link in a campaign was found to get roughly half as many as the first.
Other findings: Continue reading
If you think all your marketing messages, websites, and landing pages should cater to mobile devices ONLY, a new study says otherwise. In fact, users often switch devices in order to finish tasks on a larger screen.
The Facebook study (commissioned by GfK) indicates that within the US, a slight majority - 53% of respondents who own two devices - switch between them to finish tasks, while 77% of those who own three devices do so.
Larger screens are simply easier for things like making purchases, paying bills, booking travel, making donations, etc. That’s good news for those of us who have fretted over our sites’ mobile accessibility.
As tablets and smartphones have become increasingly entwined within our everyday lives, switching between these devices and our trusty laptops or PCs is becoming ever more common.”
There’s more… Continue reading
Guest post by Matt Zajechowski
Successful mobile email marketing is rare. Companies catering to the laptop and desktop set often fail to adapt to the small screen revolution. Many try, but can’t truly harness the power of integrating mobile culture with marketing campaigns.
The loss is tremendous since more than 40% of e-advertising sent to digital mailboxes every day is opened on devices such as smartphones and tablets, according to a study done by Reachmail. That statistic will only increase in the future as audiences conduct more and more leisure and business activities while on the go.
Commit the following faux pas and your company can wave good-bye to new customer prospects, substantial profit, and lucrative conversions.
1. Avoid issuing specific and visible calls to action.
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