Elaine Fogel

corporate responsibility

Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people - it’s true for businesses and nonprofit organizations, too.

Although every brand touchpoint in your organization should be amazing, the first one customers experience represents a big responsibility. It’s make-it or break-it time.

A recent survey conducted by ClickFox underscores this belief. It states that almost 60% of consumers decide when a brand becomes their favorite immediately after their first purchase or service begins. 

And, which factors are most influential in their loyalty to brands? 

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