Elaine Fogel

market orientation

Charities - Don’t Wait Until It Gets Urgent!

urgent-rubber-stampI recently received an “Urgent: Your support is needed” email. It came from a charity whose annual municipal grant was reduced by 10% for the next fiscal year. How bad was it?

In the second paragraph, the CEO states that the organization has experienced a 30% cut in municipal funding over the past eight years! He asks me for help - to contact city officials and advocate on the charity’s behalf, and to show up at a city budget meeting to voice my opposition to the budget cut. As I read his plea, my instinct told me that something was wrong with this picture.

So, I did some research and uncovered a very disturbing fact.  Continue reading

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