Charitable Organization
European ad agency, Wieden + Kennedy London, came up with such a great social fundraising idea, they took it to the World Wide Fund For Nature (WWF). And, the charity loved it.
What is it?
It’s a very simple, yet effective, Twitter campaign that’s raising awareness and funds for endangered animals. Continue reading
If your charitable organization wants to gain attention, one sure-fire way is to create something so visual and creative, it gets shared like crazy.
If you look around, you should find examples online. I discovered this one from the Colorectal Cancer Association of Canada and it caught my eye immediately.
Not only is it creative, it hits the charity’s mission, well, right in the butt. See what I mean…
Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?
“Branding?” many ask. “We have a logo. What else is there?”
OMG… so much more! A charity’s brand is way more than a logo, colors, font styles, and its look. It represents every single touchpoint in the organization.
What does that really mean?
Continue reading
