Elaine Fogel

Fundraising

Innovative (and Adorable) Social Fundraising Campaign Goes Global

wwf-tigerEuropean ad agency, Wieden + Kennedy London, came up with such a great social fundraising idea, they took it to the World Wide Fund For Nature (WWF). And, the charity loved it.

What is it?

It’s a very simple, yet effective, Twitter campaign that’s raising awareness and funds for endangered animals. Continue reading

Charities Must Focus on Retention in 2015

donor-retentionIf you work or volunteer for a charitable organization, you may not know that the median donor retention rate in 2013 was only 43%. That means only 43% of donors who made a gift in 2012 did so again in 2013.

According to an article in The Chronicle of Philanthropy, based on The 2014 Fundraising Effectiveness Project report, “For every $100 in new donations the 3,576 groups in the survey received in 2013, they lost an average $92 from supporters who failed to give again and others who contributed less than they had previously.”

And, even though the retention rate represents a slight increase over the previous year, it is still a big red flag for charities. It reinforces my saying:

No Marketing. No money. No mission. 

Continue reading

How Far Would You Go to Get Donors to Give More?

donors-oxytocinOK, fundraisers and nonprofit folk… how far would you go to get your donors to give more? Would you consider using modern marketing techniques that many retailers use?

What if you had the option of using Aroma, Touch and Words to stimulate giving? Curious?

According to a recent article in The Nonprofit Times, Russell James, III, Ph.D., a professor of personal financial planning at Texas Tech University in Lubbock, Texas, tested the effects of aroma, touch, and specific words on charitable giving. His findings are surely fascinating.  Continue reading

CHECK OUT MY BOOK!
Beyond Your Logo book cover
GET MY NEWSLETTER!
GET MY POSTS BY EMAIL
I CONTRIBUTE TO:
SmallBizClub
Business2Community Badge
Kingged-com-Logo
MarketingProfs-Logo
GREAT PRICING & SERVICE!
VENDORS I USE
MY MARKETING BOOKSTORE
Visit my marketing bookstore
BLOG POSTS
CATEGORIES
FOLLOW ME ON TWITTER