Can Charities Succeed at Fundraising Without Branding?

Published February 12, 2015 | By Elaine Fogel

Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?

“Branding?” many ask. “We have a logo. What else is there?”

OMG… so much more! A charity’s brand is way more than a logo, colors, font styles, and its look. It represents every single touchpoint in the organization.

What does that really mean?

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Posted in Branding, Charitable Organization, Donors, Fundraising, Marketing, Nonprofit, Nonprofit Marketing, Philanthropy | Tagged brand reputation, brand touchpoints, Branding, Charities, colors, donation information, favorite causes, font styles, fundraiser, Fundraising, fundraising collateral, logo, mission statement, Nonprofit, nonprofit brand, nonprofit branding, nonprofit customers, social media post, stakeholders, website

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Can Charities Succeed at Fundraising Without Branding?

What does that really mean?

Continue reading →

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